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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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Market research focus groups get new lease of life

Martech

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. Get them right, and you’re not just running a marketing campaign. Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. While blindfolded.

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. How to Launch a Food Product.

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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. Search by Year to Find Trending Topics.

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Consumer Insights: Why the Customer Isn’t Always Right

Adobe Experience Cloud Blog

The same can be said about surveys, sales analysis, or other traditional types of market research. Even though this research may certainly provide value, it’s also flawed. For one, traditional methods of market research rely on a relatively small group of consumers. Are they eating at home or at an ice cream shop?

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