Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Gen C has a “curation mindset.” We’re doing the same things, differently.”.

Millennials 108

Millennials Entertainment Food Education 108

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. But others are local gems and niche treasures.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers. It’s also a top category for women across generations.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S., Research Your Social Media Platforms.

Millennials 129

Millennials Food Shoppers Health 129

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. Repurpose content and adapt it to fit the style of various social networks.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 53

Millennials Entertainment User-Generated Marketing 53

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. Age demographics.

Gen Z 123

Gen Z Millennials Fashion Food 123

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Mable – Food & Beverage.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Buffer Marketing

APRIL 2, 2025

Keep your video engaging with quick cuts, smooth transitions, and subtle video effects. End with a strong, clear call-to-action (CTA) to encourage likes, shares, or follows. Here's how to trim videos within the TikTok app: Tap the scissors icon in the editor.

Transform 80

Transform Millennials Analytics User-Generated 80

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

Millennials 98

Millennials Gen Z Food Marketing 98

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. While traditional fast-food ads often focus on imagery that targets meat-eaters, Burger King instead emphasizes the broad appeal of the Impossible Whopper.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. Imperfect Foods gained important audience insights with Pinterest’s interest targeting.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst is on Mondays.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

JANUARY 31, 2024

My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Wait, what?

Gen Z 132

Gen Z Millennials Food Global Marketing 132

Sprout Social

AUGUST 24, 2021

Bringing back alllll the comfort foods of my childhood. Army food goulash. The fast-food brand’s social media manager, overwhelmed by fans’ passionate pleas, used social listening to create a fan-driven pitch to put the drink back on the menu. Campbell’s soup making a return for dinner prep this week. Mushroom chicken.

Food 142

Food Millennials PR Marketers 142

Martech

FEBRUARY 7, 2024

I was recently at a restaurant where a robot brought out my food. Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. While this seemed shocking at first, it shouldn’t be surprising.

Millennials 125

Millennials Marketing Marketers Marketing Automation Platform 125

Marketing Insider Group

APRIL 3, 2017

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.

Millennials 97

Millennials Food Branding Marketing 97

Sprout Social

MAY 21, 2019

52% use their platform to develop their knowledge of great food and drinks. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. On Pinterest, users plan ideas, visualize their future and strategize about their goals. 1 in 2 plan on taking a vacation in the next 6 months.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio.

Food 126

Food Marketing Marketers Millennials 126

Marketing Insider Group

SEPTEMBER 23, 2015

Denny’s blog is a downright hilarious collection of user-generated content, upbeat notes of encouragement, and silly food humor. Another lesson in relevancy and not assuming that the best way to market to girls and their (increasingly Millennial-generation) parents is with pink and sparkles. Whole Foods. General Electric.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Neil Patel

DECEMBER 29, 2020

Take Chase Bank’s tweet ostensibly advising a Millennial. In 2017, the fast-food chain decided to take a risk and turn their sweet-looking mascot, Wendy, into a witty snarker who trolls other fast-food brands’ accounts. They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gen Z 125

Gen Z Shoppers Retail Price 125

Content Marketing Institute

OCTOBER 7, 2017

Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42):

Content Marketing 109

Content Marketing Millennials Marketing Marketers 109

Hubspot Marketing

JANUARY 21, 2020

The language is relaxed, it engages users, and is generally geared towards a younger, millennial crowd. Lightlife Foods. Similarly to the example above, let's look at plant-based food company, Lightlife Foods. Target differentiates its content based on social platforms. For example, check out its Twitter account.

Food 143

Food Analytics Millennials Target Market 143

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Alcohol Event tickets Gambling products Tobacco Any food requiring refrigeration, i.e., not shelf-stable. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix.

Gen Z 110

Gen Z Millennials Shoppers Price 110

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Why does Twitch matter for marketers? Good question!

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hootsuite

JUNE 12, 2020

If you run a small business, use the Support Small Business , Gift Cards, or Food Orders stickers. Since its audience skews millennial, the account’s Stories feature references that speak to the age range, from Animal Crossing to Aubrey Plaza. Millennials have been accused of avoiding phone calls. Source: Instagram. Navigation.

Analytics 145

Analytics Millennials Promotion Management 145

Neil Patel

FEBRUARY 3, 2021

Millennials or Zoomers? People buy for any number of reasons, but some of the most common include: To fill a basic need: The bottom tier of Maslow’s Hierarchy of Needs , including things like food and shelter. Look how the fast-food giant defines its target market: It’s trying to reach literally everyone! Middle-aged or retired?

Target Market 142

Target Market Food User-Generated Marketing 142

Hubspot Marketing

NOVEMBER 6, 2019

Kitchn is an online daily food magazine. Recently I was perusing a Forbes article, "How These 6 Millennials Travel The World For A Living," when I came across an ad for Delta. Pizza Cutter Example. While reading, "How To Make Awesome Pizza at Home," I came across an ad for a pizza cutter. Delta Example.

Millennials 119

Millennials Food Health Advertisers 119