Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers. It’s also a top category for women across generations.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Martech

FEBRUARY 7, 2024

I was recently at a restaurant where a robot brought out my food. Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. While this seemed shocking at first, it shouldn’t be surprising.

Millennials 130

Millennials Marketers Marketing Marketing Automation Platform 130

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 53

Millennials Entertainment User-Generated Marketers 53

Martech

AUGUST 6, 2024

Food, personal items and even cars are ordered through a screen. of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding?

Gen Z 124

Gen Z Millennials Health Food 124

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. Food budgets are tight It is apparent across industry predictions that customers are conflicted between saving money and spending to get the most out of their holidays.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Mable – Food & Beverage.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hubspot Marketing

JANUARY 31, 2024

My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Wait, what?

Gen Z 128

Gen Z Millennials Food Global Marketing 128

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 130

Gen Z Millennials Fashion Manufacturing 130

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

Millennials 98

Millennials Gen Z Food Marketers 98

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst is on Mondays.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio.

Food 127

Food Marketers Marketing Millennials 127

Marketing Insider Group

APRIL 3, 2017

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.

Millennials 97

Millennials Food Branding Marketing 97

Sprout Social

AUGUST 24, 2021

Bringing back alllll the comfort foods of my childhood. Army food goulash. The fast-food brand’s social media manager, overwhelmed by fans’ passionate pleas, used social listening to create a fan-driven pitch to put the drink back on the menu. Campbell’s soup making a return for dinner prep this week. Mushroom chicken.

Food 141

Food Millennials PR Marketers 141

Sprout Social

MAY 21, 2019

52% use their platform to develop their knowledge of great food and drinks. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. On Pinterest, users plan ideas, visualize their future and strategize about their goals. 1 in 2 plan on taking a vacation in the next 6 months.

Millennials 112

Millennials Shoppers Food User-Generated 112

Marketing Insider Group

SEPTEMBER 23, 2015

Denny’s blog is a downright hilarious collection of user-generated content, upbeat notes of encouragement, and silly food humor. Another lesson in relevancy and not assuming that the best way to market to girls and their (increasingly Millennial-generation) parents is with pink and sparkles. Whole Foods. General Electric.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gen Z 130

Gen Z Shoppers Retail Price 130

Neil Patel

DECEMBER 29, 2020

Take Chase Bank’s tweet ostensibly advising a Millennial. In 2017, the fast-food chain decided to take a risk and turn their sweet-looking mascot, Wendy, into a witty snarker who trolls other fast-food brands’ accounts. They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 21, 2020

The language is relaxed, it engages users, and is generally geared towards a younger, millennial crowd. Lightlife Foods. Similarly to the example above, let's look at plant-based food company, Lightlife Foods. Target differentiates its content based on social platforms. For example, check out its Twitter account.

Food 144

Food Analytics Millennials Target Market 144

Content Marketing Institute

OCTOBER 7, 2017

Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42):

Content Marketing 105

Content Marketing Millennials Marketers Marketing 105

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Alcohol Event tickets Gambling products Tobacco Any food requiring refrigeration, i.e., not shelf-stable. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Why does Twitch matter for marketers? Good question!

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hootsuite

JUNE 12, 2020

If you run a small business, use the Support Small Business , Gift Cards, or Food Orders stickers. Since its audience skews millennial, the account’s Stories feature references that speak to the age range, from Animal Crossing to Aubrey Plaza. Millennials have been accused of avoiding phone calls. Source: Instagram. Navigation.

Analytics 145

Analytics Millennials Promotion Management 145

Neil Patel

FEBRUARY 3, 2021

Millennials or Zoomers? People buy for any number of reasons, but some of the most common include: To fill a basic need: The bottom tier of Maslow’s Hierarchy of Needs , including things like food and shelter. Look how the fast-food giant defines its target market: It’s trying to reach literally everyone! Middle-aged or retired?

Target Market 142

Target Market Food User-Generated Marketers 142

Hubspot Marketing

NOVEMBER 6, 2019

Kitchn is an online daily food magazine. Recently I was perusing a Forbes article, "How These 6 Millennials Travel The World For A Living," when I came across an ad for Delta. Pizza Cutter Example. While reading, "How To Make Awesome Pizza at Home," I came across an ad for a pizza cutter. Delta Example.

Millennials 118

Millennials Food Health Advertisers 118

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. For instance, a food brand could educate its audience on the importance of ethical farming on social media and continue this process post-purchase with package recycling tips. Be customer-oriented.

Gen Z 145

Gen Z Education Marketers Marketing 145

Marketing Insider Group

DECEMBER 27, 2019

Research suggests that Boomers and Gen Xers spend around 80% of their casino money on slots and table games — leaving 20% for food and entertainment — while Millennials spend about 30% on gambling and 70% on non-gaming services. Although they share a gambling interest, not all casino goers are the same.

Customer 118

Customer Entertainment Millennials Shoppers 118

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Marketing Insider Group

NOVEMBER 21, 2022

There are many opportunities, from switching to digital ticketing systems to replacing plastic bottles and cutlery with biodegradable alternatives, using seasonal, local produce in catering, and donating leftover food to local charities. Food trucks and swag bags, VIP sections and photo opportunities.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Hootsuite

JANUARY 7, 2020

For instance: Nature, Travel, Fashion, Food, Home, Beauty, Science & Tech, etc.That said, the algorithm is better at populating some topics than others. Millennials did! And beside that (the storefront icon) is a list of brand accounts you follow—along with some pertinent suggestions as to ones you might want to follow.

Millennials 145

Millennials User-Generated B2C Fashion 145

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. Tell real stories in your videos.

Fashion 109

Fashion Food Millennials Entertainment 109

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 132

Gen Z Branding Transform Food 132

Sprout Social

JANUARY 3, 2022

Wendy’s and McDonald’s are both well-known fast food juggernauts. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.

Millennials 143

Millennials Social Media Marketing B2C Market Research 143

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix.

Gen Z 94

Gen Z Millennials Shoppers Price 94

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 79

Shoppers Gen Z Millennials Fashion 79