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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food. Image Source Here’s what to consider as you plan your event.

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How to Deliver Customer Experiences That Increase Conversions

Hubspot Marketing

Here’s what a few consumers who are part of underrepresented and underserved communities had to say about their subpar customer experiences: "People with food allergies and restrictions should have an opportunity to get everything that they paid for." "I I need grab bars in the shower." People are allergic to feathers."

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How social listening increases customer advocacy: 6 examples

Hootsuite

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Because when food delivery became an essential lifeline during the global pandemic, concerns like driver safety, disinfection protocols, and cost were all the talk of the (virtual) town. The company’s plan of action? No purch nec.

Customer 108
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8 Inclusive Ecommerce Website Examples That Drive Growth

Hubspot Marketing

Business card print house Moo does it by placing an option in the main navigation of its website that enables site visitors to select which country they are in, and the associated language they need. Smart marketers know that people who have the problem their brands solve don’t just live in one country or speak one language.

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China leads the world in generative AI use

Martech

We’re gonna see much immersive experiences from a CX perspective, right, whether it’s actual usage of software, whether it’s interactions at a point of sale or a kiosk or an ATM or even ordering, you know, fast food.” In absence of internal governance controls, governments or external agencies can step in.

Transform 144
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

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How to use AI in email marketing without losing the human touch

Martech

They are both fast food companies using AI technology during the food ordering process. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. McDonald’s uses technology to reduce employee interaction.