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How These Hootsuite Customers Achieved Social Transformation

Hootsuite

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

Transform 144
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China leads the world in generative AI use

Martech

“Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. is letting things happen more organically. .

Transform 144
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CMO Spotlight | Joshua Sims Sr. - Noble Food and Pursuits

Set Up

the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. There are expectations, and all of those things fall into place, but they all deal with detail. Set up CEO + Founder, Joe Koufman , spoke with Joshua Sims Sr. , Q4 | What Brand inspires you?

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How social listening increases customer advocacy: 6 examples

Hootsuite

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Because when food delivery became an essential lifeline during the global pandemic, concerns like driver safety, disinfection protocols, and cost were all the talk of the (virtual) town. The company’s plan of action? No purch nec.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Transform long-form content into short-form educational social media posts. This article on the 23 best marketing automation tools is a great place to start. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter.

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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Sports marketing isn’t new, but it does look different.