Hootsuite

JANUARY 10, 2025

Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster. This TikTok incited a huge emotional reaction Froese points out how successful this video was at informing people about food waste: The more than 12,000 reaction comments show that this was effective.

PR 125

PR Communications Management Food 125

Sprout Social

OCTOBER 23, 2024

The play: The #FourTheSeason campaign is a masterclass in leveraging the holidays to shift consumer behavior around what constitutes gifting while simultaneously driving PR for their expansions. The brand taps into our seasonal emotions, including nostalgia, burnout and the need for escapism.

Branding 96

Branding PR Food Promotion 96

Sprout Social

MAY 22, 2025

By leading with a story-first approach and a more human, informal voicerather than relying solely on traditional PR tactics you can create outreach that feels less like a press release and more like a meaningful moment worth sharing. This is a free, albeit not guaranteed, way to boost support of your organization and impact.

Social Media Marketing 90

Social Media Marketing Transform Marketers Marketing 90

Sprout Social

SEPTEMBER 24, 2024

For example, a search for #HealthyFood on Instagram brings up nutrition experts, food bloggers and wellness advocates already creating content that aligns with your brand. If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketers Marketing 99

Adobe Experience Cloud Blog

NOVEMBER 12, 2013

Nowhere is the competition hotter, or branding more fierce, than the flame-broiled grills of America’s fast food chains. This makes Burger King’s latest PR campaign, to ‘rename’ itself, all the more baffling. 3 fast food chain (Wendy’s took the No. Since slipping to become the No.

Branding 134

Branding Food Thought Leadership PR 134

Hubspot Marketing

OCTOBER 17, 2019

Real love is taking your engagement photos at your favorite fast food Mexican restaurant -- right? It's not every day someone takes engagement photos at a fast-food restaurant, and Taco Bell jumped at this earned media opportunity. Small Girls PR. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Adobe Experience Cloud Blog

MARCH 9, 2015

PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Work with your PR team to leverage your executives for briefings and speaking opportunities. It is sure to be a great time, filled with thought provoking content sessions, delicious food and impressive networking!

PR 132

PR Thought Leadership B2C Food 132

Sprout Social

APRIL 7, 2022

Illegal sprinkles containing E217 , a food colouring substance banned in the UK. During the Sprinklegate crisis , no one ever accused Myers of seeming like he was coached by a PR team. In fact, one PR professional told him he was “playing it all wrong.”. The contraband in question? Be authentic.

PR 127

PR Food Branding Customer 127

SmartBrief - Marketing

MAY 12, 2024

According to MRI-Simmons 2021, 82% of Asian Americans read online reviews when considering a purchase, 60% recommend food products and 35% are eager to share their technology opinions. In addition, Asian Americans significantly impact many aspects of American pop culture: food, fashion, music, television, media, art, politics and more.

Branding 122

Branding Food PR Fashion 122

Sprout Social

AUGUST 24, 2021

Bringing back alllll the comfort foods of my childhood. Army food goulash. The fast-food brand’s social media manager, overwhelmed by fans’ passionate pleas, used social listening to create a fan-driven pitch to put the drink back on the menu. — FOX Sports PR (@FOXSportsPR) August 13, 2021. Mushroom chicken.

Food 143

Food Millennials PR Marketers 143

Sprout Social

MARCH 18, 2025

Deliveroo: Tom Gilbey provides Valentines sommelier service Deliveroo is a leading British online food delivery company with a tried-and-true formula. When he (and the food) arrived, he offered each winner three different wine pairings and they were able to keep their favorite bottle and enjoy it with their meal.

Health 63

Health Influencer Marketing Food Retail 63

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

Because tangential content is trying to catch customers with a wider net, it often creates brand exposure and positive PR for brands utilizing it correctly—it may even be the first exposure many are having to your brand. . Our answers typically involved food, cooking, family, friends, relationships, and much more.

PR 171

PR Thought Leadership User-Generated SEO 171

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Interlace Digital. Headquarters location: Manhattan Beach, California, US.

Management 98

Management Real Estate Branding Food 98

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire. When you pass social signals to your tier 1 backlinks (i.e.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

SocialPilot

FEBRUARY 13, 2025

For example, asking specific questions like “How did our ‘food home delivery service’ meet your expectations?” ” can prompt customers to include the term “food home delivery service” in their response. Google refers to this process as “review justification.”

Food 64

Food User-Generated PR Management 64

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews.

Management 131

Management Branding PR Food 131

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. These brought the total number of industry honors to seven, including Bulldog Reporter, Regan PR and twice a PR News Award finalist.

Transform 107

Transform Thought Leadership PR CMO 107

Sprout Social

FEBRUARY 5, 2020

One food brand found that their protein cookies weren’t selling quite the way they hoped, but with listening, they found a recipe for success. With social listening, your PR team can easily monitor mentions of your brand in new press releases and articles, and monitor brand perception as stories, events and announcements gain traction. .

PR 132

PR Manufacturing Food Health 132

Neil Patel

FEBRUARY 9, 2021

One example would be product placement during a favorite TV show or movie, where you hardly realize you see technology, car, food, or drink brands, to name a few. This type of marketing falls into the “proceed at your own risk” category because while the wins can be huge, the losses can be a terrible PR and reputation management lesson.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Adobe Experience Cloud Blog

DECEMBER 17, 2013

I love the snow (I’m originally from the Chicago area ), the music, the family, the food…and the creatively heartfelt marketing campaigns! who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). Author: Rick Siegfried First off, Happy Holidays!

Thought Leadership 131

Thought Leadership PR Food Entertainment 131

Neil Patel

FEBRUARY 11, 2021

F&B brand Panera believes people have a right to know more about their food. That’s precisely why the brand launched the “Food Interrupted” series to boost transparency through interviews with food industry experts. Your business will face a PR disaster once it’s caught in the act.

Marketing Ethics 131

Marketing Ethics Food Marketers Marketing 131

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Many companies would’ve ignored a little bad PR from a handful of fashion blogs, or a few dozen negative tweets – the story was never picked up by a major newsource, and today, it’s hard to find any record of their blunder. From a financial perspective, the Missoni line was an enormous success for Target.

Fashion 134

Fashion Shoppers Thought Leadership Retail 134

Marketing Insider Group

JULY 31, 2023

The pet food and health brand uses a nutrition-first approach to animal wellness. This is true whether the product is dog food, sports cars, or anything in between. It sends the message that you are a brand invested in providing quality products and informed marketing to promote them. This gives you instant credibility.

Health 98

Health PR Food Marketers 98

Duct Tape Marketing

JULY 8, 2016

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. In short, PR is the ideal tool not only to inform and guide buyers but also to engage them in the best possible ways.

PR 48

PR eCommerce Shoppers Affiliate Marketing 48

Hubspot Marketing

AUGUST 30, 2022

While the economy may seem like a boring topic to many, Planet Money makes it interesting by doing deep dives on who it impacts and how – everything from inflation to fast food delivery to crypto and city building. Standout episodes: How to Get PR without a Publicist. 4 Tips for You to be an Effective ParentPreneur.

Finance 28

Finance Real Estate Health Education 28

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Rebrands are the bread and butter of PR pros. We get it, though — sometimes a change is necessary. You shouldn’t be saddled with a brand identity that doesn’t make sense, right?

PR 142

PR Communications Copywriting Branding 142

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Self-contained ecosystems to allow paid and digital PR campaign planning. This information is useful when planning: The types of content to create for digital PR. International digital PR. Influencers.

SEO 97

SEO PR Fashion User-Generated 97

Martech

NOVEMBER 30, 2023

The more sensitive the data is, the greater the risk the company runs in collecting and using it, ranging from PR fiascos to conversion friction to data breach exposure. More people ask themselves, “Why does this food truck need to know my birthday?” Why do our companies even collect data? Are we getting more value than risk?

PR 124

PR Shoppers B2C Marketers 124

Sprout Social

JANUARY 25, 2023

For sectors like food and beverage, there is a lot of competition, including healthier options at relatively low costs to the average person who wants to switch. Does it jump into better PR? In addition, since it costs a lot to build planes and market websites, it’s much harder to enter the industry. New categories?

Branding 143

Branding Real Estate Law Finance 143

Hubspot Marketing

MAY 13, 2022

guest posts), PR work you've been doing, or the customer experience you've delivered. In September, you'll focus on earned media in the form of PR to drive additional traffic during the run-up. Asian food brand Omsom leverages its TikTok profile to share behind-the-scenes content, recipes, and culturally relevant content.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hootsuite

NOVEMBER 25, 2019

Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. Local eatery @wholesumkitchen offers an array of health-focused food choices from smoothies and juices, to soups, salads and more. Try using social media for financial services industry research.

Finance 145

Finance Food PR Management 145

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Who are our company or client’s target audiences? The advertising team may refer to audiences for remarketing.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

NOVEMBER 8, 2023

Don't be afraid to do PR. Fast Food Aid Creative directors Ikkyu and Junya Sato noticed that young adults in Harajuku had a serious fast food problem — and they decided to do something about it. And all it will cost you is a receipt from a fast food place. And all it will cost you is a receipt from a fast food place.

COS 105

COS Food Transform Direct Mail 105

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Julie Fleischer led content marketing strategy at Kraft Foods Group as Senior Director of Data, Content, and Media.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Hootsuite

JUNE 1, 2022

Whether you’re a vegan-junk-food influencer or a “ funny dog groomer ,” here’s how your brand ambassador pitch should break down. For example, if you know this cat food brand does an annual St. Dear [insert name of PR or social media manager contact], My name is [insert name], and I’m [describe yourself in 5 words or less].

Branding 145

Branding Food PR Analytics 145

Marketing Insider Group

JUNE 23, 2011

John Wolf, Senior Director of Global PR, Marriott. Bill Tolany ( @btolany ), Head of Integrated Media, Whole Foods. Whole Foods considers mobile part of social. Alice Wilson ( @MissDallasAlice ), Manager of Social Media, Southwest. We are a customer service company that happens to fly airplanes. Respect the brand. Create value.

Food 94

Food PR B2C Customer loyalty 94

Duct Tape Marketing

SEPTEMBER 12, 2013

Between all the status postings, helpful links, and Instagram pictures of your food (um, scratch that last one), are you actually bringing any business in? Exploiting Facebook for PR purposes is no different. By Mickie Kennedy, founder of eReleases , the online leader in affordable PR distribution since 1998. Know Your Goals.

PR 77

PR Food Analytics Customer 77