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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Hubspot Marketing

It got me thinking: Has food and beverage become the new playground for creators and influencers? Food and beverage accounts for over 30% of the $2T consumer packaged goods industry. The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Plus, the entry barrier is relatively low.

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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. And paying the right price pays off. But what is the right price? Long story short: Prices in this industry vary greatly and there’s no standard rate card.

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Adobe releases data on early Holiday shopping and prices

Martech

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Prices fall again. Although ecommerce prices were up 0.3% This was driven in part by decreased prices for electronics and toys; indeed a sharp 12.9%

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OpenAI unveils ChatGPT API at very low prices

Martech

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. It is also possible they’ve cut prices and are offering a loss-leader to ward off potential competitors. The Whisper large-V2 model is priced at $0.006 per minute.

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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. It is also the category’s third straight month of price decreases.

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Influencer pricing: how much influencers really cost

Sprout Social

Similarly, while the food and drink industry has a low average rate of 1.19%, it thrives on Instagram with a 2% engagement rate. These conflicting factors are some reasons why marketers often struggle with influencer pricing and budgeting to get an optimum return on their investment.

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How marketers can stop fueling customer churn for good

Martech

Within three years, their runaway marketing efforts and unsustainable business model forced them to raise prices, switch to a tiered pricing structure and eliminate their “unlimited” classes option. It’s like a chef saying, “I just put food on plates.” These changes triggered massive customer churn and intense public backlash.

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