Remove Food Remove Price Remove Transform
article thumbnail

How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 103
article thumbnail

Marketers must adapt to a changing world

Martech

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. He transformed a challenging situation into an opportunity for connection and growth.

Transform 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

But do these classic principles hold up even as AI transforms whole businesses and industries? People still want great products, fair prices, convenient access, and compelling reasons to buy. But price , place t, and promotion miss the mark. But product and price are off. Killer product , price , and promotion.

Price 111
article thumbnail

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

those that signal high intent, like a pricing or demo page). Transform long-form content into short-form educational social media posts. Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. a button, form, etc.)

article thumbnail

Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 103
article thumbnail

3 Meta Ads Strategies DTC Brands Are Using to Engage Audiences

Customers.ai

Maybe it’s comfort, durability, or price. Visual storytelling is your chance to showcase transformations, highlight features, and give people a peek at how your product fits into their lives – all without needing a ton of words. A powerful transformation can stop the scroll and make viewers think, “I want that result.”

article thumbnail

From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement

Customers.ai

Their Meta ads often feature UGC, like glowing testimonials from real customers showcasing how the product helped their hair transformation. before revealing it’s perfectly good food at discounted prices. No lengthy captions needed—the visuals instantly tell the story of convenience, health, and transformation.