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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food. Sponsorships and cross-marketing. Narrow down your ICP.

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How social listening increases customer advocacy: 6 examples

Hootsuite

Because when food delivery became an essential lifeline during the global pandemic, concerns like driver safety, disinfection protocols, and cost were all the talk of the (virtual) town. Use social listening to understand how they can best keep their community safe, fed, and happy. The company’s plan of action? No purch nec.

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7 AI in social media examples to inspire your strategy

Sprout Social

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Influencer outreach: The 5-step strategy guide

Sprout Social

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

This TikTok incited a huge emotional reaction Froese points out how successful this video was at informing people about food waste: The more than 12,000 reaction comments show that this was effective. Then, the video continues to explain and show evidence of that data. Key takeaways: Data can make an effective hook for TikTok.

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How Gen Z values are changing marketing

Martech

Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. As a result, campaigns must use several video formats and make them accessible with captions and multiple video formats (vertical, horizontal, short-form and full-length videos).

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