article thumbnail

How These Hootsuite Customers Achieved Social Transformation

Hootsuite

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

Transform 141
article thumbnail

How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

China leads the world in generative AI use

Martech

“Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end.

Transform 144
article thumbnail

Marketers must adapt to a changing world

Martech

Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. He transformed a challenging situation into an opportunity for connection and growth.

Transform 134
article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

article thumbnail

PGA TOUR transforms fan experience, analytics and customer feedback

Martech

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. What will fuel the transformation? Improving the fan’s journey. Read next: What is a digital experience platform or DXP?

Transform 110
article thumbnail

How social listening increases customer advocacy: 6 examples

Hootsuite

Because when food delivery became an essential lifeline during the global pandemic, concerns like driver safety, disinfection protocols, and cost were all the talk of the (virtual) town. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. The company’s plan of action? No purch nec. Rules in bio.

Customer 108