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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

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How to start a food blog: Recipe for success

AWeber

You have a passion for food and want to share it with the world. Plus, there’s all the food. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place.

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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? These are: Generational categories are not scientifically defined.

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AI-powered martech news and releases: December 5

Martech

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This may be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions. AdCreative.ai

Food 112
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TikTok AI: I Tried Creating a TikTok Using Only AI & Here's What Happened

Hubspot Marketing

How I Made a TikTok Using Only AI Let's make a short TikTok video about healthy food facts. It‘s possible to use AI tools such as ChatGPT or HubSpot’s Content Assistant to generate ideas for you, but sometimes inspiration strikes (or I‘m hungry) — so we’ll roll with it and make a TikTok about healthy food facts.

Food 136
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How to Conduct Affiliate Marketing Keyword Research

Jeff Bullas

For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. To extend keyword research, use Quora as it offers plenty of user-generated content from real people talking about real problems. If I go to jail as a vegan, do I get served vegan food? Image Source.