How to Leverage Behavioral Science Insights for Direct Mail Success

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Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡

When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Join Neal Boornazian and Nancy Harhut in this exclusive session to discover several proven, actionable strategies to leverage behavioral science in your direct mail today! Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!

As an attendee, you will:

Gain a deeper understanding of what behavioral science is and how to best integrate it into direct mail campaigns 🔐
Acquire the knowledge and tools to optimize campaigns and achieve higher engagement, conversion rates, customer loyalty, and ROI 📊
See numerous examples of direct mail that demonstrate these effective tactics in today’s dynamic and cluttered marketplace 📩

...and more! Register today to save your seat!

📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

Brought to you by:

Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Neal Boornazian

With deep roots in management and marketing, Neal’s broad perspective makes him acutely aware of the myriad challenges facing business today. Having led and grown multiple agencies and businesses, Neal draws from over 25 years of expertise and successes across a wide spectrum of opportunities. Today, as President, he leads HBT Marketing's strategic vision and growth, providing service and results that meet and exceed client goals and expectations. From his perspective as a leader in integrated marketing and human behavior, Neal is laser-focused on helping HBT Marketing’s clients grow.

Nancy Harhut

A top-ranked speaker, Nancy is known for her interesting and actionable insights that focus on the impact of behavioral science in marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations. The Co-Founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Top 100 Creative Influencer, and the NEDMA Direct Marketer of the Year. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness. Check out her new book, “Using Behavioral Science in Marketing”, recent winner of the American Marketing Association’s Leonard L. Berry Marketing Book Award.

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