Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

Gen Z 120

Gen Z Millennials Customer Acquisition Law 120

Search Engine Journal

NOVEMBER 29, 2022

Gen Z may be a trickier market but done right, you'll gain loyal followers with influence and spending power. The post Marketing To Gen Z: How To Do It The Right Way appeared first on Search Engine Journal. Discover 10 tips for Zoomer customers.

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Gen Z Marketers Marketing Customer 133

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. She's even gone as far as to speak with 500 Gen Zers to understand their consumer and social media habits. Gen Z is a generation of contradictions.

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Gen Z Millennials User-Generated Traditional Marketing 72

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research.

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Gen Z Millennials Food Global Marketing 119

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z?

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Gen Z User-Generated Retail Shoppers 119

Content Marketing Institute

MARCH 15, 2023

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading →

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Gen Z Marketing Marketers Branding 123

Hubspot Marketing

AUGUST 29, 2024

But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing. Here’s why — and how you can get started today.

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Gen Z Transform Direct Mail Outbound Marketing 109

Hubspot Marketing

OCTOBER 21, 2024

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.

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Gen Z Copywriting Influencer Marketing Education 90

CMO Network

DECEMBER 6, 2023

The generations that proudly wear the labels of tech-savvy, socially conscious, and effortlessly unconventional have, unsurprisingly, ushered in a new era of coffee.

Gen Z 136

Gen Z CMO 136

Businesses Grow

NOVEMBER 25, 2024

Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers. Gen Z: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – Gen Z.

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Gen Z Millennials Entertainment Market Research 115

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Z Content Consumption Habits With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.

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Gen Z Millennials Entertainment User-Generated 138

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

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eCommerce Gen Z Transform Millennials 200

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

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Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

NOVEMBER 4, 2024

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among Gen Z.

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Gen Z Millennials User-Generated Shoppers 123

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

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Gen Z Price Target Market Customer 338

CMO Network

NOVEMBER 9, 2023

Pine & Gilmore first wrote about the experience economy in 1998 long before anyone thought about crowd-sourcing restaurant ideas on Yelp from the comfort of their Lyft.

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Gen Z CMO 116

Hubspot Marketing

SEPTEMBER 19, 2022

That said, engagement drops significantly for Gen Z audiences. Just 12% of Gen Z-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months. TikTok is known as the platform for Gen Z — and the data confirms it.

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Gen Z Millennials Social Media Marketing User-Generated 141

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. Since our first survey, Twitch usage grew by 29%, thanks to Gen Z and Boomers with the percentage of total consumers using it growing from roughly 7% to 9%. Are people still using Facebook? Is BeReal the next big thing?

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Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 136

Gen Z Millennials Branding User-Generated 136

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature.

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Inbound Marketing Gen Z Influencer Marketing Millennials 309

Martech

OCTOBER 31, 2024

Salesforce found that consumers are favorable toward AI along generational lines. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 110

Gen Z Branding Millennials Retail 110

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” This GenZ-led trend suggests that if people feel stressed, they should pull back to do the bare minimum required to keep their job.

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Gen Z Marketers Marketing Health 132

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

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Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

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Gen Z Branding Millennials Transform 133

Martech

SEPTEMBER 23, 2024

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Among negatives, Gen Z are frustrated by time spent waiting in line for mail services, while older consumers object to the high cost of postage. Why we care. Processing.

Gen Z 115

Gen Z Direct Mail Shipping CRM 115

illumin

JANUARY 14, 2025

As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise. Gen Z & Gen Alpha: The Next Big Audiences Gen Z and Gen Alpha will dominate the consumer market in 2025.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, Gen Z will have fully joined the working class and will have tremendous spending power.

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Gen Z Product Place Social Media Marketing 144

Businesses Grow

FEBRUARY 5, 2024

This will get you thinking … “Compared to any other generation, Gen-Z creators have a much greater ability to publish their work, artists are freer to share and skip hassle-laden middlemen, and small businesses can start online with much ease. No wonder Gen Z feels so isolated and disconnected.

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Gen Z Education Branding Customer 114

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products. But building that trust is getting harder.

Gen Z 135

Gen Z Market Trends Millennials Marketers 135

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. Zara , for example, knows TikTok is where its Gen Z clientele is searching for the latest fashion trends and launched the TikTop Shop late last year. Social search optimization TikTok and Instagram have dethroned Google as the preferred search engine for Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketers 142

Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

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Gen Z Branding Millennials Entertainment 121

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 126

Gen Z User-Generated Education Food 126

Martech

JANUARY 29, 2024

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

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Gen Z Fashion New Technology Product 109

Hubspot Marketing

JANUARY 19, 2024

When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising. A recent report found that 99% of Gen Z consumers will skip an advertisement if given the option, and 63% use blockers to online ads altogether.

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Gen Z Influencer Marketing PR Promotion 127

Search Engine Land

JANUARY 31, 2024

Gen Z uses TikTok to Search. While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) could care less about. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.

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Gen Z Real Estate PR Promotion 107

Martech

NOVEMBER 8, 2024

27:33: How do you address Gen Z as an audience for email marketing? 15:30: Is AI-powered cold email diluting the email channel? 19:20: How to navigate Apple’s iOS privacy rules. 26:08: Which way are email marketing budgets going? 28:58: How do you avoid over-communicating with customers with email and push channels?

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Gen Z Email Marketing Marketers Marketing 114