Gen Z Global Marketing Millennials 
Hubspot Marketing
JANUARY 31, 2024
They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. If you’re not in a caviar-adjacent market, what can you learn from this?
Hubspot Marketing
JULY 30, 2023
Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.
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Hubspot Marketing
OCTOBER 30, 2022
On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.
Hubspot Marketing
DECEMBER 12, 2024
Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. While search engine optimization is still important (theres a reason Google continues to be the most visited website in the world ), its not the only way brands can be discovered.
Sprout Social
MARCH 26, 2025
We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Tuesday : 48 p.m. Wednesday : 48 p.m. Thursday : 4 p.m9
Hubspot Marketing
OCTOBER 24, 2022
To improve your lead generation strategy , you might test out new landing page CTAs, try creating stronger offers, or re-focus your efforts on more powerful lead nurturing campaigns. Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. Michelle Keene , Dropbox's Sr.
Duct Tape Marketing
FEBRUARY 6, 2024
Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. John (05:10): You millennials are old farts.
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