Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Hubspot Marketing

OCTOBER 21, 2024

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.

Gen Z 98

Gen Z Copywriting Influencer Marketing Education 98

Traackr

JUNE 5, 2024

Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.

Gen Z 52

Gen Z Health Marketing Marketers 52

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” This GenZ-led trend suggests that if people feel stressed, they should pull back to do the bare minimum required to keep their job.

Gen Z 131

Gen Z Marketing Marketers Health 131

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z 128

Gen Z Millennials Fashion Food 128

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 128

Gen Z Branding Millennials Transform 128

Neil Patel

DECEMBER 28, 2021

This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. Use the Google Trends Report to Find Topics that Appeal to Gen Z. Even more impactful, Gen Z makes up over 40 percent of U.S.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 128

Retail eCommerce Gen Z Shoppers 128

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Because they are on the older end, their consumer behavior leans towards health and wellness purchases.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Businesses Grow

FEBRUARY 20, 2023

The future of text-based content seems bright because Gen Z loves to read. According to research published by Forbes , 35% say they read more today than they did two years ago, 55% of Gen Z now read every week, and 40% read daily. People post over 75 million new comments on WordPress.com blogs every month.

Gen Z 145

Gen Z Health Entertainment Education 145

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Hubspot Marketing

APRIL 10, 2023

HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Consumers will buy products on influencer recommendations over alternatives. Additionally, 27% of social media users follow virtual influencers.

Gen Z 123

Gen Z Health Influencer Marketing Product 123

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3

Gen Z 93

Gen Z Millennials Health User-Generated 93

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 130

Gen Z Non-Profit Millennials Shipping 130

Hubspot Marketing

DECEMBER 16, 2024

According to one report released in October of this year, 82% of Gen Z listeners have taken action on a brand after hearing a podcast ad. As she puts it, " Gen Z trusts podcasts more than they trust influencers on social media right now." This doesn't surprise Kao. This makes sense to me. Lesson Three: Be the first.

Gen Z 68

Gen Z B2C Health Marketing 68

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Source: Statista.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. billion people with visual impairments globally.

Content Marketing 123

Content Marketing Gen Z Health Inbound Marketing 123

Martech

OCTOBER 18, 2022

Being a highly-trusted retailer now puts CVS in the position to communicate with these customers about next best actions that are highly relevant and also respect their privacy and legal rights by complying with HIPAA (Health Insurance Portability and Accountability Act) regulations. It’s all experiential to them.

Gen Z 126

Gen Z Retail Transform Advertising 126

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Sam Sam ( @samsliftlife ) is a Liverpool-based fitness coach and TikTok creator.

Gen Z 115

Gen Z Branding Fashion Food 115

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Weekly episodes of the Escape Your Limits podcast feature discussions with entrepreneurs about health, exercise, productivity, and the mindset needed for success. Podcasts reach younger audiences.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

MAY 16, 2023

Their audience bases are also prominently Gen-Z. They have young audiences, which can help brands better target Gen-Z. For example, on these platforms, you might see discussion about anything from alternative health to machine learning. These two apps include AR/VR filters, musical overlays, and interactive games.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. For Mental Health Awareness Month, brands like Headspace and Trill Project partnered with Tumblr to create content for the Post it Forward blog. Why you should be on TikTok.

Customer 131

Customer Gen Z User-Generated Health 131

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. Only share genuine experiences. But it makes a difference among specific demographics.

Gen Z 102

Gen Z Influencer Marketing Health Promotion 102

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. 58% of Gen Z think the more absurd, the cooler it is. My first conference in 2010 represented the dawn of social media — unbridled excitement!

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Interestingly, in response to health-related concerns, McDonald’s announced in 2004 that it would discontinue automatically suggesting the SuperSize option with every order.) This last one is a biggie. They expect to do business through digital channels.

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Sprout Social

DECEMBER 9, 2020

So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more. Memes and references about it have expanded well outside the typical gaming audience, making it a great fit for brands with the Gen Z audiences that have helped drive the game’s popularity.

Gen Z 137

Gen Z Entertainment Food Health 137

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work. Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? What’s quiet quitting?

Gen Z 107

Gen Z Millennials Health Management 107

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Their “Off the Grid” campaign for Mental Health Awareness Month went beyond a simple post. On top of this, they also donated to relevant mental health-related causes. Personally, I call it “foot-in-the-door” marketing.

Gen Z 134

Gen Z Influencer Marketing Marketing Marketers 134

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Generation Z showed us what the intersection of technology and humanity looks like. They’ll likely expect their workplaces to offer mental health coverage and resources.

Millennials 128

Millennials Health Education Gen Z 128

Rock Content

FEBRUARY 17, 2023

Now that health conditions have improved, the spike may be leveling out. The platform has been designed with Gen Z in mind, including their language, values, and interests. It is currently growing at a fast pace but not the accelerated pace it was heading at prior to COVID.

Gen Z 97

Gen Z Health Communications Digital Marketing 97