SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 95

Gen Z Millennials Health Entertainment 95

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Only share genuine experiences.

Gen Z 117

Gen Z Influencer Marketing Health Promotion 117

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 125

Influencer Marketing Market Trends Gen Z Fashion 125

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Image Source 5.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. One GenZ writer: “You should know that we will not be stressed.

Gen Z 134

Gen Z Marketers Marketing Health 134

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 130

Gen Z Millennials Branding Transform 130

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

APRIL 10, 2023

Consumers will buy products on influencer recommendations over alternatives. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Additionally, 27% of social media users follow virtual influencers.

Gen Z 121

Gen Z Health Influencer Marketing Product 121

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 132

Social Media Marketing Gen Z Health Marketers 132

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Use this platform to: Find the right influencers.

Gen Z 126

Gen Z Branding Fashion Food 126

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Personally, I call it “foot-in-the-door” marketing. Creating an authentic influencer marketing strategy brings trusted voices into your content, too. Take L.L.Bean’s social pause. The result?

Gen Z 135

Gen Z Influencer Marketing Health Marketers 135

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. ” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing. I really think we are moving into a new era of brand marketing!

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

Gen Z 53

Gen Z Millennials Food Fashion 53

Duct Tape Marketing

MARCH 22, 2023

She is the host of The Anxious Achiever , a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010.

Health 93

Health Transform Gen Z Management 93

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. He began uploading videos of him debunking health myths, educating people about healthcare and drugs, and giving out free medicine to buyers in his pharmacy who couldn’t afford it.

Gen Z 98

Gen Z Food Transform Education 98

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Every generation will have its own social media platform. For my generation, Millennials, the majority of us will be primarily on Instagram. My parents are on Facebook, Gen Z is on TikTok.

Logistics 100

Logistics Gen Z Management Millennials 100

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketing Marketers 52

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Search Engine Land

JULY 1, 2024

Like Google, TikTok’s algorithm is designed to give people what they want and clearly, people want to know how to use turmeric soaps and products for all things skin health. Turmeric retailers who haven’t caught on yet are missing out on a huge opportunity to expand from health and wellness into beauty.

SEO 106

SEO PR User-Generated Shoppers 106

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. It’s time to flex those Twitter fingers and take it to the next level ????

Gen Z 52

Gen Z Health Retail Millennials 52

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketing 40

Buffer Marketing

OCTOBER 9, 2023

Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019). Impact : Continuous influx of new creators, maintaining the influencer marketing momentum. Impact : Reflects a growing awareness and action towards digital wellness.

Gen Z 120

Gen Z User-Generated Transform Education 120

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. Connect with future investors and find your influencers.

Retail 106

Retail Gen Z Thought Leadership Health 106

Sprout Social

FEBRUARY 24, 2025

The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 74

Marketing Strategy Gen Z Finance Social Media Marketing 74

Hootsuite

JULY 7, 2020

Or in the case of Aerie’s advocacy for Mental Health Awareness month, remind people that they shouldn’t be afraid to ask for help. . Today marks the first day of Mental Health Awareness Month. Among the Gen Z members surveyed this ranked as the #1 thing brands should emphasize. . View this post on Instagram.

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. There you can check your Site Health score—this is like a grade for your website’s overall SEO health. Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences.

PR 113

PR Customer loyalty User-Generated SEO 113

Sprout Social

AUGUST 7, 2020

But we’re here to demystify that landscape for you and show you how TikTok influencer marketing operates, how different industries make it work for them and break down the culture it all lives in. He’s quick to hop on trending music and memes to relay health education in a surprisingly relatable way.

Gen Z 145

Gen Z User-Generated Education Health 145

Hootsuite

OCTOBER 30, 2019

And in fall 2019, the company reported its work on ‘health’ (a.k.a Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By That said, Gen Z is still much more likely to be using YouTube, Facebook, Instagram and Snapchat. detecting and removing abusive messages ). 44% of U.S.

Gen Z 112

Gen Z Marketers Marketing Entertainment 112