Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 111

PR Gen Z Thought Leadership Communications 111

Sprout Social

MAY 9, 2024

Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. In 2023, influencer fashion content reached 1.21

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Hubspot Marketing

DECEMBER 16, 2024

In the spirit of reflection, I give you "Marketing Wrapped": Kao's top marketing strategies of 2024, and what to bring into 2025. If Kao had to choose a cornerstone of 2024's Marketing Wrapped, she'd choose "Connection." As she puts it, " Gen Z trusts podcasts more than they trust influencers on social media right now."

Gen Z 105

Gen Z B2C Health Marketers 105

Sprout Social

JANUARY 15, 2025

But social media is often at the core of any integrated affiliate marketing strategy because its where most influencers already connect with their audiences and create content. Plus, these networks integrate well with influencer marketing platforms, making it easier for you to track engagement, sales and commissions.

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Branding Gen Z 95

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Rock Content

JULY 16, 2024

Why should you, as a marketer, keep a closer eye on “the front page of the internet”? However, many Gen Z Reddit users don’t quite agree — especially when it comes to product information. Gen Z users are at the forefront of this shift. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Hootsuite

OCTOBER 30, 2019

And in fall 2019, the company reported its work on ‘health’ (a.k.a But we aren’t looking to buy Twitter shares, we’re looking to market our brands. So how does all this shake out for brands looking to refresh their Twitter marketing strategy ? Does your social media influencer marketing strategy include Twitter?

Gen Z 112

Gen Z Marketers Marketing Entertainment 112

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 110

Gen Z Transform Entertainment Millennials 110

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. So, how do you turn these insights into strategies for influencer marketing success ? If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok.

Gen Z 129

Gen Z Branding Fashion Food 129

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Personally, I call it “foot-in-the-door” marketing. Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. Take L.L.Bean’s social pause.

Gen Z 138

Gen Z Influencer Marketing Health Marketers 138

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

Gen Z 133

Gen Z Law Marketers Marketing 133

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. ” — Aaron Hassen A new look at marketing and purpose Keith Reynold Jennings Keith Jennings dispelled the notion that marketing strategy starts with “why.” Reaction: “My most profound insight (there were many!)

Gen Z 131

Gen Z Marketers Marketing CMO 131

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketers 128

Marketing Insider Group

SEPTEMBER 8, 2020

Marketers and consumers. Boomers and Gen Z. And because it works.” — Content Marketing Institute. So, how can you better optimize your email marketing for conversion? Four Email Marketing Campaigns That Convert. In short, we just can’t quit email. Everybody uses it. Politicians. Job seekers.

Email Marketing 92

Email Marketing Gen Z Inbound Marketing Education 92

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. ” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing. I really think we are moving into a new era of brand marketing!

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Hootsuite

DECEMBER 13, 2022

In sickness and in health. That’s where your TikTok marketing strategy comes in. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers. There’s dust in my eye. Bride/Groom POV.

Gen Z 127

Gen Z Entertainment SEO Social Media Marketing 127

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 110

Product Branding Gen Z Health 110

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 115

Gen Z Fashion Food User-Generated 115

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 75

Gen Z Health Marketers Marketing 75

Sprout Social

JUNE 20, 2024

This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. Plus, we’ve put together a step-by-step plan for developing your UK influencer marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers.

Gen Z 54

Gen Z Millennials Food Fashion 54

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. Are you looking to keep a pulse on sentiment and brand health? Users on average spend 23.5

Entertainment 123

Entertainment Gen Z Education Food 123

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. At first glance, these two objectives may seem contradictory.

SEO 86

SEO Gen Z User-Generated Health 86

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. He began uploading videos of him debunking health myths, educating people about healthcare and drugs, and giving out free medicine to buyers in his pharmacy who couldn’t afford it.

Gen Z 98

Gen Z Food Transform Education 98

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. A July 2021 report from SocialPubli, titled The State of TikTok Influencer Marketing 2021  indicates 53.7%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix?

Price 52

Price Promotion Marketers Marketing 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. One GenZ writer: “You should know that we will not be stressed.

Gen Z 134

Gen Z Marketers Marketing Health 134

Businesses Grow

FEBRUARY 20, 2023

The future of text-based content seems bright because Gen Z loves to read. According to research published by Forbes , 35% say they read more today than they did two years ago, 55% of Gen Z now read every week, and 40% read daily. I think this crowd-sourced strategy is probably unique to blogging.

Gen Z 145

Gen Z Health Entertainment Education 145

Duct Tape Marketing

MARCH 22, 2023

Redefining Strength: How Anxiety Can Be a Leadership Asset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Morra Aarons-Mele In this episode of the Duct Tape Marketing Podcast , I interview Morra Aarons-Mele. 14:17] Do you think a true leader now should be coaching around mental health?

Health 93

Health Transform Gen Z Management 93

Sprout Social

AUGUST 7, 2020

Despite the perception that TikTok is a Gen Z playground, it’s culture of fast-paced information sharing is successful for decidedly non-Gen Z-driven brands and industries. He’s quick to hop on trending music and memes to relay health education in a surprisingly relatable way. Take healthcare for example.

Gen Z 145

Gen Z User-Generated Education Health 145