Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z 128

Gen Z Millennials Fashion Food 128

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 128

Gen Z Branding Millennials Transform 128

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Neil Patel

DECEMBER 28, 2021

This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports. Use the Google Trends Report to Find Topics that Appeal to Gen Z. Even more impactful, Gen Z makes up over 40 percent of U.S.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 110

Gen Z Content Marketing Health Millennials 110

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Because they are on the older end, their consumer behavior leans towards health and wellness purchases.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. According to the World Health Organization, about 6.3

Gen Z 93

Gen Z Millennials Health User-Generated 93

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. Millennial Pinners are up 35% year over year.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 130

Gen Z Non-Profit Millennials Shipping 130

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22. Source ) 80. Source ) 81.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Very useful.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Interestingly, in response to health-related concerns, McDonald’s announced in 2004 that it would discontinue automatically suggesting the SuperSize option with every order.) This last one is a biggie. These buyers don’t want to talk to a salesperson.

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work. Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out?

Gen Z 107

Gen Z Millennials Health Management 107

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. For Mental Health Awareness Month, brands like Headspace and Trill Project partnered with Tumblr to create content for the Post it Forward blog. Why you should be on TikTok.

Customer 131

Customer Gen Z User-Generated Health 131

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. Take Chase Bank’s tweet ostensibly advising a Millennial. They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 52

Gen Z Millennials Health Entertainment 52

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 93

Product Branding Gen Z Health 93

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 67

Gen Z Transform Entertainment Millennials 67

Hubspot Marketing

NOVEMBER 1, 2024

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Encourage and highlight user-generated content (UGC).

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Backlinko

JUNE 4, 2024

Pharmacy and health 35.3% Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Household supplies 40.9% 18-24 16.8%

eCommerce 92

eCommerce Gen Z Shipping Retail 92

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Hootsuite

DECEMBER 13, 2022

In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? While I wouldn’t recommend this for most brands, I think it’s appropriate for Candy Crush’s product (a fun mobile game) and audience (Gen Z/younger players). There’s dust in my eye. Bride/Groom POV. Tag a bride/groom.

Gen Z 119

Gen Z Entertainment SEO Social Media Marketing 119

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. What innovative changes are happening in the Health + Wellness space?

Health 40

Health Gen Z Manufacturing Millennials 40

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Trying to assess the health of your brand or a competing brand? Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 100

Market Research Gen Z Price B2C 100

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 128

Branding Transform Gen Z Entertainment 128

Duct Tape Marketing

MARCH 22, 2023

She is the host of The Anxious Achiever , a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. There should be no separation between mental health and leadership, and mental health should be normalized in the workplace. This is John Jantsch.

Health 93

Health Transform Gen Z Management 93

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement.

Health 112

Health Transform Fashion Gen Z 112

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. The human brain can identify images seen for as little as 13 milliseconds.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Power Digital Marketing

JANUARY 19, 2023

Whatever the query, millennials and older generations have long relied on search engines like Google and Bing for information on practically everything. These days, however, Gen Zs are bucking that trend by relying on social media platforms like TikTok to answer their most pressing questions. How is the Dow Jones doing today?

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree.

Gen Z 41

Gen Z Communications Millennials Promotion 41