Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 10. Source ) 11. On average, U.S. adults spend 30.1 minutes a day on Instagram in 2022. Source ) 12.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. According to the World Health Organization, about 6.3 Older workers aren’t the only ones struggling with mental health. The effects go well beyond work. The good news? Enabling an intergenerational workforce.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Collaborate with influencers and track campaign performance, all in one place.

Gen Z 115

Gen Z Branding Fashion Food 115

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. Claims of health benefits or results need to be supported by proof. For Instagram posts, disclosures should be placed near the start of the caption, above the “more” button, so they’re visible without additional clicks.

Gen Z 102

Gen Z Influencer Marketing Health Promotion 102

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. This last one is a biggie.

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Rock Content

FEBRUARY 17, 2023

Similar bans have taken place in a variety of other countries. Now that health conditions have improved, the spike may be leveling out. The platform has been designed with Gen Z in mind, including their language, values, and interests. There is also a push in the U.S.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Martech

AUGUST 31, 2021

“A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform. ” He points to generational changes too and the increasing importance of experience, especially to Gen Z.

Gen Z 126

Gen Z CRM Marketing Marketers 126

Hootsuite

DECEMBER 13, 2022

This time, this place. My happy place. My favorite place is beside you. In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? Right on time. Everything counts. Never settle. Be fearless. Worry less. Less is more. Icing on the cake. Some days are better than others. Know your worth.

Gen Z 119

Gen Z Entertainment SEO Social Media Marketing 119

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 77

Health Gen Z Food Marketing 77

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Encourage and highlight user-generated content (UGC). These are commonly focused on sharing sale or discount information or delivering other content related to their past engagement with you.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. What innovative changes are happening in the Health + Wellness space?

Health 40

Health Gen Z Manufacturing Millennials 40

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 67

Gen Z Transform Entertainment Millennials 67

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

DECEMBER 3, 2021

Employees working in the tech and health fields are the next biggest group to join the great resignation. Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. Why are staff leaving?

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. This is especially true for Gen Z consumers. Take Del Preto’s social listening ritual. “My Data supports his claim.

Gen Z 78

Gen Z Branding Finance Health 78

SocialPilot

JANUARY 3, 2024

Well, you’re in the right place. It’s like telling your audience, “We understand your love for coffee and worry about menstrual health.” Want to tap into the Gen Z crowd? 6 Creative Ways to Use Instagram Collab Posts in 2024 [Examples] Struggling to brainstorm fresh ideas for your next Instagram collaboration?

Gen Z 106

Gen Z User-Generated Fashion Health 106

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. Trying to assess the health of your brand or a competing brand?

Market Research 100

Market Research Gen Z Price B2C 100

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 100

Gen Z Fashion Food User-Generated 100

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The rapid increase in demand has placed significant strain on business’ capacity to fulfill orders and keep their shelves stocked.

Branding 128

Branding Transform Gen Z Entertainment 128

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 52

Gen Z User-Generated Transform SEO 52

Businesses Grow

JANUARY 19, 2023

The thing that has nagged at me for a long, long time is this trend in the world around mental health. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. 51% — and the average for every other generation is 24%. It haunted me.

Gen Z 73

Gen Z Health Marketing Marketers 73

Hootsuite

JUNE 18, 2020

A post shared by DEMI CHARIS | fitness x health (@demicharis) on May 8, 2020 at 11:32am PDT. You can always count on Gen Z to put a twist on an Instagram trend, and 2020 is no different. Even retail brands are turning to self-portraits for a fresh angle. A post shared by Helen Anna (@helananas) on Mar 6, 2020 at 4:32pm PST.

Food 145

Food Gen Z Fashion Marketing 145

Duct Tape Marketing

MARCH 22, 2023

She is the host of The Anxious Achiever , a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. There should be no separation between mental health and leadership, and mental health should be normalized in the workplace. This is John Jantsch.

Health 93

Health Transform Gen Z Management 93

Hootsuite

SEPTEMBER 3, 2020

TikTok is bringing back the fun elements that made social media so addictive in the first place. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now— 69% of TikTok users are 16-24 years old, and 60% reside in China. Sources: Hollister TikTok and #InMyAEJeans TikTok.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hootsuite

AUGUST 19, 2020

It can be limited to a single network, or take place across multiple social media platforms. For now, please stay home and follow the advice of health authorities. What you can learn: Many brands steer away from politicized topics, but ultimately, your employees and customers want you to make the world a better place.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. The event drew over 126.3 million viewers in 2024.

Health 112

Health Transform Fashion Gen Z 112

Sachs Marketing Group

JANUARY 8, 2024

TikTok : Popular with Gen Z, it offers creative, short-form video content. Facebook is a great place to explore social media advertising, but it’s not the best option for all businesses. Pinterest : Ideal for lifestyle and retail, drives high purchase intent.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Power Digital Marketing

JANUARY 19, 2023

Okay, that’s far from the only golden rule—but for brands taking to TikTok marketing, it’s a good place to start. It’s probably difficult to rank for a keyword like “best fitness app,” since there are many companies using this for all kinds of queries—from weight loss to bodybuilding to general health. Know your audience.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. WebMD, MayoClinic, and Healthline are among the reputable sites with search experiences built to surface important health information. However, nearly 40% of U.S. Freelance talent.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. The women-led brand has become firmer in their stance on womens health issues in the past several years.

Gen Z 41

Gen Z Communications Millennials Promotion 41

Hubspot Marketing

JANUARY 3, 2024

Pro tip: If you want a funny commercial that isn't generic, be sure to first address the situation in a way your viewers would expect and then take an unexpected turn. Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle.

Food 131

Food Advertising Advertisers Gen Z 131