Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 114

PR Gen Z Thought Leadership Communications 114

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Encourage and highlight user-generated content (UGC). These are commonly focused on sharing sale or discount information or delivering other content related to their past engagement with you.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sprout Social

DECEMBER 13, 2022

The link between social media and mental health is well-documented. Still, society’s spotlight on social media is driving productive conversations about mental health. Below we break down how to manage mental health and social media. Social media and mental health: the big picture .

Health 116

Health Gen Z Communications Food 116

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights. Click Listening in the Left Bar.

Gen Z 76

Gen Z Industry Insights User-Generated Health 76

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Content Marketing Institute

JANUARY 22, 2019

Give them a way to express their ideas, opinions, or artistic talents – and recognize them for their contributions – and you’ll earn a special place in their hearts. . Lesson 2: Place your products in a practical context. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 135

Social Media Marketing Gen Z Health Marketing 135

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. Hootsuite Listening can help here, too.

Law 61

Law Health Entertainment Gen Z 61

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. According to the World Health Organization, about 6.3 Older workers aren’t the only ones struggling with mental health. The effects go well beyond work. The good news? Enabling an intergenerational workforce.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 10. Source ) 11. On average, U.S. adults spend 30.1 minutes a day on Instagram in 2022. Source ) 12.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Collaborate with influencers and track campaign performance, all in one place.

Gen Z 130

Gen Z Branding Fashion Food 130

Hootsuite

OCTOBER 30, 2019

And in fall 2019, the company reported its work on ‘health’ (a.k.a Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By That said, Gen Z is still much more likely to be using YouTube, Facebook, Instagram and Snapchat. Video has definitely found its place on Twitter.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

APRIL 13, 2020

Crisis response requires consistent, clear and accurate communication, especially when public health is in question. I think it is REALLY important to have a severe weather evac plan in place like we would for special events that have tents/stages. She also asks questions that show she’s thinking ahead. What are your triggers for evac?

Communications 145

Communications Gen Z Law Food 145

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. This is especially true for Gen Z consumers. Take Del Preto’s social listening ritual. “My Data supports his claim.

Gen Z 98

Gen Z Branding Health Finance 98

Hootsuite

DECEMBER 13, 2022

This time, this place. My happy place. My favorite place is beside you. In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? Right on time. Everything counts. Never settle. Be fearless. Worry less. Less is more. Icing on the cake. Some days are better than others. Know your worth.

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. This last one is a biggie.

Gen Z 132

Gen Z Pharmaceutical Customer Acquisition Marketing 132

Rock Content

FEBRUARY 17, 2023

Similar bans have taken place in a variety of other countries. Now that health conditions have improved, the spike may be leveling out. The platform has been designed with Gen Z in mind, including their language, values, and interests. There is also a push in the U.S.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 120

Gen Z Fashion Food User-Generated 120

Martech

AUGUST 31, 2021

“A lot of people feel isolated and wonder why they can’t find someone that gets them – and you can find that online in the right places,” said Melanie Aronson, founder and CEO of Panion, a community management platform. ” He points to generational changes too and the increasing importance of experience, especially to Gen Z.

Gen Z 118

Gen Z CRM Marketing Marketers 118

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. Trying to assess the health of your brand or a competing brand?

Market Research 111

Market Research Gen Z Price B2C 111

Hootsuite

MAY 8, 2023

It’s a place where people go to connect with friends and family. Try using a tool like Hootsuite Inbox to manage all your social messaging in one place. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. If you offer health insurance, offer tips for healthy living.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. What innovative changes are happening in the Health + Wellness space?

Health 40

Health Gen Z Manufacturing Millennials 40

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

SocialPilot

JANUARY 3, 2024

Well, you’re in the right place. It’s like telling your audience, “We understand your love for coffee and worry about menstrual health.” Want to tap into the Gen Z crowd? 6 Creative Ways to Use Instagram Collab Posts in 2024 [Examples] Struggling to brainstorm fresh ideas for your next Instagram collaboration?

Gen Z 122

Gen Z User-Generated Fashion Health 122

Neil Patel

DECEMBER 3, 2021

Employees working in the tech and health fields are the next biggest group to join the great resignation. Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. Why are staff leaving?

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

SocialPilot

APRIL 13, 2024

During global crises, such as the COVID-19 pandemic, social media becomes a chief source of credible updates from health experts, government agencies, and international organizations. The emphasis placed on customer service and swift response times enhances customer loyalty and generates positive word-of-mouth.

Health 112

Health Gen Z User-Generated Customer loyalty 112

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The rapid increase in demand has placed significant strain on business’ capacity to fulfill orders and keep their shelves stocked.

Branding 138

Branding Transform Gen Z Entertainment 138

Businesses Grow

JANUARY 19, 2023

The thing that has nagged at me for a long, long time is this trend in the world around mental health. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. 51% — and the average for every other generation is 24%. It haunted me.

Gen Z 74

Gen Z Health Marketing Marketers 74

Hootsuite

JUNE 18, 2020

A post shared by DEMI CHARIS | fitness x health (@demicharis) on May 8, 2020 at 11:32am PDT. You can always count on Gen Z to put a twist on an Instagram trend, and 2020 is no different. Even retail brands are turning to self-portraits for a fresh angle. A post shared by Helen Anna (@helananas) on Mar 6, 2020 at 4:32pm PST.

Food 145

Food Gen Z Fashion Marketing 145