Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Dig deeper: Transitioning to a headless CMS : Best of the MarTechBot Personalization Traffic from traditional search engines is declining, especially among younger generations.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 118

Gen Z Influencer Marketing Health Promotion 118

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Eighty-nine percent of consumers trust recommendations from people they know over branded content or traditional ads.

PR 111

PR Gen Z Thought Leadership Communications 111

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Branding Gen Z 95

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 130

Gen Z Millennials Branding Transform 130

Sprout Social

DECEMBER 19, 2024

But is activism still impactful if its tied to self-promotion and selling products? Most people today wish brands would stop taking a stand on socially and politically charged issues, and focus on the quality of their products and customer feedback instead. Consumers began to see brand activism as performative. Jun Poekert asks.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Martech

SEPTEMBER 24, 2022

Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

Gen Z 117

Gen Z Millennials Fashion Food 117

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing 125

Influencer Marketing Market Trends Gen Z Fashion 125

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. It’s also inching upward among boomers and Generation X.

Product 111

Product Branding Gen Z Health 111

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Lesson 2: Place your products in a practical context. Click To Tweet. Lesson 4: Deliver a personalized experience.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hubspot Marketing

APRIL 10, 2023

Consumers will buy products on influencer recommendations over alternatives. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Consumer Behavior Predictions for 2023 1.

Gen Z 121

Gen Z Health Influencer Marketing Product 121

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. A main target is Gen Z. “A This becomes crucial when there is an extensive product line and catalogs are complex.

Retail 117

Retail eCommerce Gen Z Shoppers 117

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery.

Gen Z 98

Gen Z User-Generated Transform SEO 98

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. The key challenges affecting each generation. But that isn’t the case.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Globally, menopause causes $150B in lost productivity. This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity.

Gen Z 131

Gen Z Non-Profit Millennials Shipping 131

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. Hootsuite Listening can help here, too.

Law 60

Law Health Entertainment Gen Z 60

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. Our focus is on the content that directly relates to our brand, products and the positive impact we hope to create for our current and potential customers and businesses everywhere.”

Social Media Marketing 132

Social Media Marketing Gen Z Health Marketers 132

Hootsuite

MAY 31, 2022

Most people check in when they want to research a type of product or resource. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. billion people with visual impairments globally.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. Pinterest is well-suited for ecommerce companies, such as those who sell home goods, and businesses that would like a place to share crisp standalone product images with links.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The game company is also offering full production process management for brands creative assets, a feature that may become extremely important as brands attempt to engage gamers on their own level.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

MARCH 21, 2024

In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. million TikTok followers.

Gen Z 126

Gen Z Branding Fashion Food 126

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 137

Customer Gen Z User-Generated Health 137

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity? Try these awesome ChatGPT prompts: Generate five creative strategies for launching a new cocoa butter lotion product.

Product 98

Product Real Estate User-Generated Fashion 98

Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. There are many ways to keep your audience up-to-date on product offerings through authentic content, and brands who get this right have much to gain.

Gen Z 135

Gen Z Influencer Marketing Health Marketers 135

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Pharmacy and health 35.3% Beauty products 43.1%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Sprout Social

DECEMBER 9, 2020

New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more.

Gen Z 134

Gen Z Entertainment Food Health 134

SmartBrief - Marketing

MARCH 19, 2024

This has become a movement that generations from baby boomers to Generation Z have embraced. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.

Gen Z 133

Gen Z Law Marketing Marketers 133