Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Hubspot Marketing

MAY 16, 2023

While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. It's also worth mentioning that Instagram video posts are more than twice as likely to generate engagement than image posts. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Source: Statista. Women aged 25-34 make up 29.1%

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. Only share genuine experiences. But it makes a difference among specific demographics.

Gen Z 102

Gen Z Influencer Marketing Health Promotion 102

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

Customer 131

Customer Gen Z User-Generated Health 131

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. They face harsher punishments for mistakes, they have higher burnout rates, and they’re less likely to be promoted. Training on growth coaching, skill development, and pay transparency will help toward building trust with employees and promoting a positive work life.

Gen Z 107

Gen Z Millennials Health Management 107

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. 58% of Gen Z think the more absurd, the cooler it is. My first conference in 2010 represented the dawn of social media — unbridled excitement!

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Sprout Social

NOVEMBER 14, 2023

But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. On top of this, they also donated to relevant mental health-related causes.

Gen Z 134

Gen Z Influencer Marketing Marketing Marketers 134

Rock Content

FEBRUARY 17, 2023

Now that health conditions have improved, the spike may be leveling out. Another feature that is expected to be available later this year is the “Creator Fun 2.0,” which includes a new set of promotional tools for top users, including the ability to play longer videos.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage and highlight user-generated content (UGC).

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Girl Power Marketing

AUGUST 24, 2023

With this information, you can start crafting your marketing blueprints for 2024, specifically tailored to your female audience. Relevance It’s important to ensure that the influencers you choose resonate with the interests and concerns of your target audience, whether it be parenting, health, lifestyle, fashion, or any other specific niche.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 93

Product Branding Gen Z Health 93

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 77

Health Gen Z Food Marketing 77

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 67

Gen Z Transform Entertainment Millennials 67

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

DECEMBER 3, 2021

Employees working in the tech and health fields are the next biggest group to join the great resignation. Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. Promote a Healthy Work/Life Balance.

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

SocialPilot

JANUARY 3, 2024

Ideal for partnerships, promotions, and cross-branding efforts, Instagram collaboration posts are an indispensable tool for anyone looking to expand their social media presence. It’s like telling your audience, “We understand your love for coffee and worry about menstrual health.” Want to tap into the Gen Z crowd?

Gen Z 106

Gen Z User-Generated Fashion Health 106

Hootsuite

AUGUST 19, 2020

Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. For now, please stay home and follow the advice of health authorities. It’s especially popular among Gen Z , with about half of all users between the ages of 18 and 24.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 52

Gen Z User-Generated Transform SEO 52

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 100

Gen Z Fashion Food User-Generated 100

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Sprout Social

MAY 8, 2023

Offering unique promotions or showcasing your menu in an attention-grabbing way on TikTok will keep your restaurant in mind for potential customers. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. Are you looking to keep a pulse on sentiment and brand health?

Entertainment 120

Entertainment Gen Z Education Food 120

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Also: you really can’t go wrong with pet content.

Health 112

Health Transform Fashion Gen Z 112

Search Engine Land

MAY 8, 2024

The most effective way to promote information, products or services is through stories. For instance, if your target audience spans different age groups, focusing only on Gen Z won’t give you insights into how it affects older generations like boomers. Matching intent should incorporate demonstrating experience.

SEO 86

SEO Gen Z User-Generated Health 86

Sachs Marketing Group

JANUARY 8, 2024

Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter). TikTok : Popular with Gen Z, it offers creative, short-form video content. What Are Social Media Ads? LinkedIn : Best for B2B, targets professionals and industry-specific audiences.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 41

Gen Z Communications Millennials Promotion 41

Power Digital Marketing

JANUARY 19, 2023

Relevance – How pertinent that keyword is to the content a brand is trying to promote. When it comes to choosing keywords, there’s both method and magic involved: Generally speaking, it’s a good idea to choose keywords with high search volume. Why TikTok is Gen Z’s favorite search engine. Want to get started?

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Hubspot Marketing

JANUARY 3, 2024

Pro tip: If you want a funny commercial that isn't generic, be sure to first address the situation in a way your viewers would expect and then take an unexpected turn. Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle.

Food 131

Food Advertising Advertisers Gen Z 131

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. One potential reason for this significant disparity is that women generally use social media more, a primary vehicle for ecommerce in the Philippines. events significantly boost fashion, food, and health and beauty purchases.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. The marketing mix is used to describe the different elements that influence how you promote your business.

Price 52

Price Promotion Marketing Marketers 52

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. But influencers are not only helping to promote products – they’re also buying products themselves.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z 73

Gen Z Marketing Strategy User-Generated Health 73

Buffer Marketing

OCTOBER 16, 2023

Reply Restriction to Verified Users A new feature allows post replies restriction to verified users only, aiming at promoting a verification paywall. Expanded Mental Health Support In line with World Mental Health Day, TikTok announces expanded mental health support options for users.

Gen Z 128

Gen Z Health User-Generated Entertainment 128

Sprout Social

APRIL 13, 2020

Crisis response requires consistent, clear and accurate communication, especially when public health is in question. His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions.

Communications 145

Communications Gen Z Law Food 145