Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage and highlight user-generated content (UGC).

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. Polished ads can also feel too promotional and, therefore, easy to ignore. Trying to reach Gen Z?

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Branding Gen Z 95

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 130

Gen Z Millennials Branding Transform 130

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 125

Influencer Marketing Market Trends Gen Z Fashion 125

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. Hootsuite Listening can help here, too.

Law 60

Law Health Entertainment Gen Z 60

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 44% of users surveyed use Instagram Stories to promote products or services. Source ) 18. Millennials ranked Instagram as their favorite social media app in 2022.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

MAY 16, 2023

While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. It's also worth mentioning that Instagram video posts are more than twice as likely to generate engagement than image posts. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Source: Statista. Women aged 25-34 make up 29.1%

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

Customer 137

Customer Gen Z User-Generated Health 137

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. They face harsher punishments for mistakes, they have higher burnout rates, and they’re less likely to be promoted. Training on growth coaching, skill development, and pay transparency will help toward building trust with employees and promoting a positive work life.

Gen Z 106

Gen Z Millennials Health Promotion 106

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 111

Product Branding Gen Z Health 111

Sprout Social

NOVEMBER 14, 2023

But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. On top of this, they also donated to relevant mental health-related causes.

Gen Z 135

Gen Z Influencer Marketing Health Marketers 135

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. 58% of Gen Z think the more absurd, the cooler it is. My first conference in 2010 represented the dawn of social media — unbridled excitement!

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Rock Content

FEBRUARY 17, 2023

Now that health conditions have improved, the spike may be leveling out. Another feature that is expected to be available later this year is the “Creator Fun 2.0,” which includes a new set of promotional tools for top users, including the ability to play longer videos.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Girl Power Marketing

AUGUST 24, 2023

With this information, you can start crafting your marketing blueprints for 2024, specifically tailored to your female audience. Relevance It’s important to ensure that the influencers you choose resonate with the interests and concerns of your target audience, whether it be parenting, health, lifestyle, fashion, or any other specific niche.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 115

Gen Z Fashion Food User-Generated 115

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 80

Health Gen Z Food Marketers 80

SocialPilot

JANUARY 3, 2024

Ideal for partnerships, promotions, and cross-branding efforts, Instagram collaboration posts are an indispensable tool for anyone looking to expand their social media presence. It’s like telling your audience, “We understand your love for coffee and worry about menstrual health.” Want to tap into the Gen Z crowd?

Gen Z 123

Gen Z User-Generated Fashion Health 123

Neil Patel

DECEMBER 3, 2021

Employees working in the tech and health fields are the next biggest group to join the great resignation. Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. Promote a Healthy Work/Life Balance.

Digital Marketing 109

Digital Marketing Health Gen Z Marketers 109

Hootsuite

AUGUST 19, 2020

Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. For now, please stay home and follow the advice of health authorities. It’s especially popular among Gen Z , with about half of all users between the ages of 18 and 24.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

MAY 8, 2023

Offering unique promotions or showcasing your menu in an attention-grabbing way on TikTok will keep your restaurant in mind for potential customers. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. Are you looking to keep a pulse on sentiment and brand health?

Entertainment 120

Entertainment Gen Z Education Food 120

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 53

Gen Z Millennials Food Fashion 53

Search Engine Land

MAY 8, 2024

The most effective way to promote information, products or services is through stories. For instance, if your target audience spans different age groups, focusing only on Gen Z won’t give you insights into how it affects older generations like boomers. Matching intent should incorporate demonstrating experience.

SEO 86

SEO Gen Z User-Generated Health 86

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 98

Product Real Estate User-Generated Fashion 98

Sachs Marketing Group

JANUARY 8, 2024

Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter). TikTok : Popular with Gen Z, it offers creative, short-form video content. What Are Social Media Ads? LinkedIn : Best for B2B, targets professionals and industry-specific audiences.

Advertisers 97

Advertisers Advertising Gen Z Social Media Marketing 97

Power Digital Marketing

JANUARY 19, 2023

Relevance – How pertinent that keyword is to the content a brand is trying to promote. When it comes to choosing keywords, there’s both method and magic involved: Generally speaking, it’s a good idea to choose keywords with high search volume. Why TikTok is Gen Z’s favorite search engine. Want to get started?

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. One potential reason for this significant disparity is that women generally use social media more, a primary vehicle for ecommerce in the Philippines. events significantly boost fashion, food, and health and beauty purchases.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Hubspot Marketing

JANUARY 3, 2024

Pro tip: If you want a funny commercial that isn't generic, be sure to first address the situation in a way your viewers would expect and then take an unexpected turn. Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle.

Food 129

Food Advertising Advertisers Gen Z 129