Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 114

PR Gen Z Thought Leadership Communications 114

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Image Source 5.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Heres how to use Sprout Social Listenings Query Builder with Topic Templates. Click Listening in the Left Bar.

Gen Z 74

Gen Z User-Generated Industry Insights Health 74

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively.

Law 61

Law Health Entertainment Gen Z 61

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 110

Gen Z User-Generated Advertising Advertisers 110

Hubspot Marketing

MAY 16, 2023

Interactive Media Examples of Major Platforms Snapchat: 229 daily active users TikTok: 100 million monthly active users in the U.S. Their audience bases are also prominently Gen-Z. Furthermore, 54% of social media marketers report using short-form videos like TiKTok videos and IG Reels in their strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. Get Started Do it better with Hootsuite , the all-in-one social media tool. Let’s get started.

Gen Z 120

Gen Z Fashion Food User-Generated 120

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? The post 185 TikTok Captions That Actually Work appeared first on Social Media Marketing & Management Dashboard.

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. It’s timely.

Market Research 111

Market Research Gen Z Price B2C 111

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

SocialPilot

APRIL 13, 2024

During global crises, such as the COVID-19 pandemic, social media becomes a chief source of credible updates from health experts, government agencies, and international organizations. A key advantage of social media marketing is targeting specific audience segments. But, that’s not all.

Health 112

Health Gen Z User-Generated Customer loyalty 112

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For now, please stay home and follow the advice of health authorities. Also, many brands have yet to venture into TikTok, despite the fact that the platform is now the sixth biggest social network (and growing).

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

MAY 8, 2023

Schools and education don’t see many concentrated opportunities on TikTok; however, this shouldn’t prevent them from using the entertainment platform, since there’s an opportunity to engage with the next wave of students: Gen Z. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m.

Entertainment 123

Entertainment Gen Z Education Food 123

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hootsuite

SEPTEMBER 3, 2020

TikTok is bringing back the fun elements that made social media so addictive in the first place. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now— 69% of TikTok users are 16-24 years old, and 60% reside in China. Sources: Hollister TikTok and #InMyAEJeans TikTok.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. ChatGPT prompts for social media marketing Social media managers , listen up. It’s seriously easy.

Product 98

Product Real Estate User-Generated Fashion 98

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing.

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Sources: SEM Rush.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketing 40

Buffer Marketing

OCTOBER 9, 2023

Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019). Impact : Continuous influx of new creators, maintaining the influencer marketing momentum. Impact : Creates new monetization strategies for platforms and potentially less ad clutter for users.

Gen Z 120

Gen Z User-Generated Transform Education 120

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 88

Marketing Strategy Gen Z Finance Social Media Marketing 88

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement.

Health 110

Health Transform Fashion Gen Z 110

Backlinko

JULY 2, 2024

Likely during coffee and lunch breaks.

SEO 105

SEO Gen Z Price Education 105

Backlinko

MAY 14, 2024

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Your audience’s preferences should also guide your channel strategy.

PR 113

PR Customer loyalty User-Generated SEO 113

Hootsuite

JUNE 30, 2022

skull Death, dying, also used by Gen Z when something is so hilarious you could die. Gen Z, meanwhile, uses the skull when something is hilarious. (As Used by Gen Z when something is so hilarious you could die. The anatomical heart emoji means anything related to cardiology or heart health.

Communications 129

Communications Gen Z Food Health 129