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How marketers can leverage Hispanic social media influencers to reach young audiences

SmartBrief - Marketing

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

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Find UK TikTok Influencers for your brand

Sprout Social

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. So, how do you turn these insights into strategies for influencer marketing success ? If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok.

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185 TikTok Captions That Actually Work

Hootsuite

In sickness and in health. First, you should know the basics about your target market : Where do they live? Are we leaning into millennial cringe or Gen Z chaos? There’s dust in my eye. Bride/Groom POV. Tag a bride/groom. How to drop a hint. Taking matters into our own hands. Cue the sparkle. Who’s cutting onions?

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How to edge out your competition with market research

Sprout Social

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Social media.

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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

If you offer health insurance, offer tips for healthy living. Then compare it to this review compilation by the Gen-Z-centric insurance brand Lemonade: View this post on Instagram A post shared by Lemonade Insurance (@lemonade_inc) To-do list: Think about the best ways to gather customer feedback.

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Are Seniors Texting? 25 Statistics that Prove Older Adults Text, Too

verse.ai

It’s true that younger adults remain highly-engaged with their smartphones and texts, with Millenials sending and receiving 75 texts per day on average and Gen Z, over 128. Younger generations often prefer text because it’s fast, easy, and non-intrusive. Sales and marketing need to follow consumers.

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21 Thrilling Advantages of Social Media Advertising

Sachs Marketing Group

LinkedIn : Best for B2B, targets professionals and industry-specific audiences. TikTok : Popular with Gen Z, it offers creative, short-form video content. For instance, if you’re a fitness brand, you can target users interested in health and wellness, ensuring your ad reaches those already inclined towards your offering.