Sprout Social

JANUARY 15, 2025

If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. In contrast, affiliate influencers’ user-generated content (UGC) feels more authentic and relatable, which is exactly why audiences trust and connect with it more. Trying to reach Gen Z?

Influencer Marketing 96

Influencer Marketing Affiliate Marketing Branding Gen Z 96

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 131

Gen Z Branding Millennials Transform 131

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. For marketers, that data can be gold.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Rock Content

JULY 16, 2024

If you’re a little bit lost: Reddit is a unique aggregation of forums where users from around the globe gather to discuss a diverse array of topics. And 49.79% of Reddit’s daily active users are based in the US, so 36.4 million daily active users in the US alone. billion monthly unique visitors. Not bad, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 110

Gen Z Transform Entertainment Millennials 110

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 138

Customer Gen Z User-Generated Health 138

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. generate revenue.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. Their “Off the Grid” campaign for Mental Health Awareness Month went beyond a simple post.

Gen Z 136

Gen Z Influencer Marketing Health Marketing 136

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

AUGUST 30, 2023

It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. million users in just a few months.

Gen Z 115

Gen Z Fashion Food User-Generated 115

SocialPilot

JANUARY 3, 2024

In essence, Collab posts allow two users to co-author a single post, be it a feed post, Reel, or Story, appearing on both feeds simultaneously and amplifying your Instagram engagement. Dual Ownership : Both users’ names appear atop the post, symbolizing shared authorship. What Is an Instagram Collab Post? With nearly 2.35

Gen Z 123

Gen Z User-Generated Fashion Health 123

Hootsuite

DECEMBER 13, 2022

In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? TikTok is one platform where users generally expect more informal tones from all accounts, professional or not. There’s dust in my eye. Bride/Groom POV. Tag a bride/groom. How to drop a hint. Taking matters into our own hands.

Gen Z 127

Gen Z Entertainment SEO Social Media Marketing 127

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z.   Pay transparency (something we’re also passionate about at Buffer !)

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Hootsuite

MAY 8, 2023

Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads. Among social platforms, Facebook is the best site for B2B lead generation. Lead generation is a big subject, so we’ve got a whole blog post to walk you through the details.

Social Media Marketing 111

Social Media Marketing Gen Z Education Health 111

Martech

AUGUST 31, 2021

This global aspect of being able to connect digitally has suddenly formed a lot of support, whether it’s for mental health or just camaraderie — feeling not alone.” ” For some users, however, the product is the community itself. Social media falls short. How do we prove the impact on the rest of the business?

Gen Z 115

Gen Z CRM Marketing Marketers 115

Hootsuite

AUGUST 19, 2020

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. For now, please stay home and follow the advice of health authorities.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. So you don’t need an enormous budget to get started.

Video Marketing 111

Video Marketing Advertising Advertisers Entertainment 111

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Understanding user intent is key to this.

SEO 86

SEO Gen Z User-Generated Health 86

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 136

Branding Transform Gen Z Entertainment 136

Duct Tape Marketing

MARCH 22, 2023

She is the host of The Anxious Achiever , a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. There should be no separation between mental health and leadership, and mental health should be normalized in the workplace. This is John Jantsch.

Health 93

Health Transform Gen Z Management 93

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product 98

Product Real Estate User-Generated Fashion 98

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 107

Shoppers Retail Finance User-Generated 107

Spiralytics

NOVEMBER 29, 2023

million Filipino users —ranking eighth worldwide. TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. Fun fact: Niana is the most followed Filipino TikTok user! However, despite being a simple 15-second video, it generated over 11.5

Gen Z 98

Gen Z Food Transform Education 98

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 53

Gen Z Millennials Food Fashion 53

Sachs Marketing Group

JANUARY 8, 2024

They’re uniquely tailored to user behaviors, interests, and demographics, leveraging the platform’s extensive data to reach specific audiences. TikTok : Popular with Gen Z, it offers creative, short-form video content. Snapchat : Attracts younger users, known for fun, interactive ad experiences.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Power Digital Marketing

JANUARY 19, 2023

Whatever the query, millennials and older generations have long relied on search engines like Google and Bing for information on practically everything. These days, however, Gen Zs are bucking that trend by relying on social media platforms like TikTok to answer their most pressing questions. How is the Dow Jones doing today?

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Dana Nicole

OCTOBER 17, 2022

In fact, 40% of Gen Z use TikTok instead of Google to get answers to their burning queries. Let that sink in—nearly half of an entire generation doesn’t use Google. The least popular searches were for health information and news. I went to TikTok’s search bar and typed in baked oatmeal to find out.

Gen Z 52

Gen Z Food Entertainment Health 52