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Best times to post on social media in the UK (2025)

Sprout Social

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. UK businesses are increasingly utilising the platform for content marketing, sharing industry insights and company culture as well as recruitment purposes. They also use it to promote their various programs and services.

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Why we care about social media marketing: A guide for brands

Martech

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

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6 key online advertising trends you need to know | 2020

Bannerflow

Gen Z targeted advertising. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Gen Z is the up and coming demographic, now looking to make decisions when it comes to which brands they want to buy from.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. Check out our Instagram Reels vs TikTok account. Share your video to Facebook.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Gen Z are the car drivers and buyers of the future. Promoting the Ford Mustang Mach-E, Ford’s flagship electric vehicle, the ads allow the viewer to personalise their new car for themselves. Not only do they have to keep pace with emerging trends, they have to keep pace with an emerging audience. The Ford Mustang Mach-E.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Have an ad promoting the release of brand new running shoes? How often are advertisers presented with the opportunity to reach brand new, valuable audiences – like Gen Z – at scale, through one of the most powerful advertising channels? The result has seen contextual advertising making a big comeback.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Have an ad promoting the release of brand new running shoes? How often are advertisers presented with the opportunity to reach brand new, valuable audiences – like Gen Z – at scale, through one of the most powerful advertising channels? The result has seen contextual advertising making a big comeback.