Businesses Grow

MARCH 16, 2023

I’ve been accused of being obsessed with Gen Z! As marketers, we better pay attention. Gen Z is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of Gen Z elected to Congress! And why not? Faux-stalgia!

Gen Z 121

Gen Z Branding Fashion Entertainment 121

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 132

Gen Z Influencer Marketing Entertainment Marketing 132

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Traackr

FEBRUARY 13, 2024

Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.

Gen Z 98

Gen Z Influencer Marketing Marketing Marketers 98

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 96

Gen Z Millennials Health Entertainment 96

Buffer Marketing

APRIL 29, 2025

Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products. million Instagram followers, and nano-influencer Nydia (right), who has 6,160 followers.

Gen Z 92

Gen Z Influencer Marketing Manufacturing User-Generated 92

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. This is an increase from 68% of respondents in 2023.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Theres a rise in influencer marketing. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says.

Gen Z 103

Gen Z User-Generated eCommerce Promotion 103

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

FEBRUARY 28, 2025

The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 79

Gen Z Millennials Social Media Marketing User-Generated 79

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 19, 2024

Thus, every influencer is a content creator, but not every content creator is an influencer. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. So, how can you reach a generation that wants nothing to do with advertisements?

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing.

Transform 93

Transform Gen Z Fashion Food 93

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. Video leads to more brand partnerships Lindsey Gamble , creator economy expert and consultant, builds on this by highlighting LinkedIn’s focus on video-first content and influencer marketing.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 133

Gen Z Millennials Branding Transform 133

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Invest in paid ads.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Stay tuned for next month, where well be focusing on our favorite influencer marketing campaigns of the year so far.

Gen Z 69

Gen Z Branding Fashion Retail 69

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Don’t run the same ad on every social media platform.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94