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Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, GenerationZ has developed distinct qualities that are making marketers rethink their strategies for the near future.
Where is marketing headed in 2023? Well, with the onset of newtechnologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”.
There’s no need to buy fancy cameras or invest in newtechnology. For instance, some demographics, like GenZ , are more responsive to social media marketing. Marketing Objectives: Are you looking to build a strong base of loyal supporters online? Interview Influencers in Your Field.
Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other newtechnology. GenZ Will Continue to InfluenceMarketing More Than Millennials.
While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include newtechnologies had a leg up on their competitors who did not. In fact, among GenZ, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right.
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