Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. There is also the risk of consumer backlash.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Theres a rise in influencer marketing. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable.

Gen Z 114

Gen Z User-Generated eCommerce Promotion 114

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Heres how to increase your YouTube subscribers and promote your YouTube channel. There are 65.3 Sign up free today.

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing.

Transform 92

Transform Fashion Gen Z Food 92

Sprout Social

JULY 9, 2025

If you’re here, you already know influencer marketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 But finding the right fit? Not so simple. Facebook: 9.2M TikTok: 65.1K

Branding 100

Branding Transform Health Millennials 100

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Invest in paid ads.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. 💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing.

Advertisers 104

Advertisers Advertising Gen Z Social Media Marketing 104

Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Sprout Social

FEBRUARY 28, 2025

The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Martech

JULY 3, 2025

We’re already seeing a rise in influencer-produced content on Meta and TikTok, commissioned by Amazon sellers and brands (often via the Amazon Influencer Program) to feature a product or exclusive deal linking to their Amazon PDP, deal or brand store. Given its perceived authenticity (especially by Gen Z), U.S.

Retail 75

Retail Gen Z Shoppers Advertisers 75

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 96

Transform Marketers Marketing Gen Z 96

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. This is an increase from 68% of respondents in 2023.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact.

Food 70

Food Gen Z Health Influencer Marketing 70

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey.

Gen Z 70

Gen Z Branding Fashion Retail 70

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65

Gen Z Transform Fashion Food 65

SocialPilot

JUNE 19, 2025

The content isn’t pushy or overly branded, but it’s memorable, highly shareable, and perfectly tuned to what makes TikTok tick: personality over promotion. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. UCHealths influencer roster includes players on the Colorado Avalanche hockey team (the hospital is the teams official sponsor). The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. And with over 5.24

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. And with over 5.24

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Sprout Social

JULY 15, 2025

A study by MyFitnessPal and Dublin City University found that 87% of Millennial and Gen Z TikTok users have turned to the app for help with a health issue instead of family or medical professionals. Social media is becoming a search engine, especially among younger generations.

Health 71

Health Branding Gen Z Education 71

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. Ask these questions: What product or service do you want to promote?

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 98

Gen Z Branding Food Fashion 98

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Before pushing a tweet or story live, AI agents can simulate responses from various persona clusters, such as humor-driven Gen Z or skeptical middle-aged professionals, said Baragona.

Price 96

Price PR Gen Z User-Generated 96

Hubspot Marketing

APRIL 2, 2025

UGC Strategy How to Get UGC for Your Brand Here are some tried and true tips you can use to collect user-generated content for your brand. Creating and promoting a branded hashtag is likely the most well-known way to encourage people to create UGC for your brand. Learn more about your options for influencer marketing.

User-Generated 123

User-Generated Gen Z Retail Food 123

Martech

JULY 18, 2025

The target demographic is often identified as Gen Z/Millennial men. Sources: Oberlo , StatsUp Influencer marketing X influencers have a lower average engagement rate (0.09%) compared to Instagram (1.8%) and TikTok (2.18%). Video posts perform significantly better for influencers (0.42% engagement rate).

Gen Z 71

Gen Z Millennials Marketers Marketing 71

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 123

Gen Z Law B2C Entertainment 123

Sprout Social

FEBRUARY 24, 2025

The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 134

Gen Z Influencer Marketing Entertainment Marketers 134

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128