Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. As we can see from data presented by CNBC , authenticity matters to Gen Z.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. And in 2022, 30% of consumers now report influencer recommendations are one of the most important factors in their purchasing decisions, compared to 27% for recommendations from friends or family. billion in 2016 to $9.7 billion in 2020, and $13.8

Gen Z 127

Gen Z Millennials Retail Price 127

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 83

Transform Marketers Marketing Gen Z 83

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. This shoots up to 36% among Gen Z.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google continues to be the gold standard that drives priorities for digital marketing.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Some of the most successful companies in the world have used disruptive marketing strategies to great effect. Gen Z customers. Be creative and experiment with new ideas.

Gen Z 128

Gen Z Marketers Marketing User-Generated 128

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? Optimize your profiles (and content) for search Never heard of social SEO ? Do searches of the competition’s company name, account handles, and other relevant keywords on social media. It’s time to learn.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Marketing Insider Group

DECEMBER 18, 2023

Influencer Collaborations: BuzzSumo Image Source: BuzzSumo BuzzSumo facilitates effective influencer marketing by connecting brands with influential content creators. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics.

Gen Z 126

Gen Z Millennials Advertising Advertisers 126

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It ranks third in ROI, remaining tried and true.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs.

Communications 124

Communications PR Gen Z Analytics 124

Marketing Insider Group

OCTOBER 25, 2021

All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Audio SEO tools , like the Ahrefs or Keywords Everywhere equivalent for audio. B2B Influencers. Can you tell which are from the 1980s vs. the 2020s?

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google.

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Are they millennials or Gen Z? Your strategy should include the following: Define Your Target Audiences Who are your potential customers?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links.

PR 40

PR Branding Whitepaper Thought Leadership 40

CXL

MAY 27, 2022

Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Welcome Software

MARCH 11, 2022

A good exercise for this stage is to write out a simple chart like this for each goal: Content marketing goal : Drive organic traffic to our website. Corresponding strategy : Publish frequent, SEO optimized blog articles. Content marketing goal : Nurture leads in the middle of the sales funnel.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Scoop.it!

JUNE 9, 2022

Videos featuring influencers. That’s called influencer marketing. Check out our blog post “Influencer Marketing or Content Marketing” to know when influencers are effective in content marketing. Your tone is one of the most crucial elements of marketing content.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Unbounce

JUNE 23, 2023

Jess Petrella , Unbounce’s very own Director of Product Marketing and undisputed in-house AI expert, has been living and breathing (and prompting) AI every single day, and boy does she have thoughts to share. Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? You know what I mean?

Marketers 110

Marketers Marketing Customer Journey Non-Profit 110

TechWyse

MARCH 8, 2023

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. No matter who your target demographic is, you are sure to find them through Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketers Marketing 52

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 100

Gen Z Branding Food Fashion 100

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. Language preferences.

Gen Z 137

Gen Z SEO User-Generated Shoppers 137

Search Engine Land

JULY 1, 2024

What’s the “new” SEO ? But that doesn’t mean SEO is dying, like some people say. It’s evolving and SEOs need to adapt to help maintain overall traffic levels through new ways of thinking and modern practices. So, why call this the “new” SEO? It’s about having a strategic SEO-focused influence over social.

SEO 106

SEO PR User-Generated Shoppers 106

Businesses Grow

MAY 19, 2025

I don’t like big marketing events. They’re crowded, overwhelming, and generally boring. They are iterative — how to make slight improvements on our Facebook ads or improve our SEO — while the field of marketing is going through a cataclysmic transition right in front of our eyes.

Gen Z 69

Gen Z Customer Journey Branding User-Generated 69

Marketing Insider Group

DECEMBER 8, 2020

Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Harness the Power of Micro-Influencers. Plus, it never goes out of style.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketers 40

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 139

Gen Z Millennials Retail User-Generated 139

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. To get similar results, follow on-page SEO best practices.

PR 113

PR Customer loyalty User-Generated SEO 113