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How to hire an influencer: A guide for successful partnerships

Sprout Social

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 113
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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. Fast delivery drives purchases Same-day delivery continues its meteoric climb in popularity and speedy shipping will be incredibly important in late 2024.

Retail 98
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How to Sell on Instagram: A Complete Guide for Creators and Businesses

Buffer Marketing

” Then, follow up on each comment to arrange payment and shipping, and to answer any questions.  Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z 92
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Invest in paid ads.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Source: Coach on Facebook 3.

Gen Z 95
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Referral marketing: What it is and how to use it successfully

Sprout Social

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2C referral marketing strategies B2C businesses are perfectly positioned to take advantage of referral marketing because they have a direct relationship with their customers.

Gen Z 145
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Social media in Europe: 15 stats to inform your strategy

Sprout Social

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. If they’re not getting the service they deserve from a brand, it takes very little effort to jump ship and try elsewhere.”.

Gen Z 129