Gen Z Influencer Marketing Thought Leadership 
Sprout Social
MARCH 13, 2025
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.
Sprout Social
JANUARY 30, 2025
She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. Stay connected with Berland by following her on the platform and reading her thought leadership features.
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Marketing Insider Group
FEBRUARY 4, 2020
Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Ignore the importance of ESC at your own peril. We couldn’t agree more.
Hubspot Marketing
FEBRUARY 25, 2025
B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.
Buffer Marketing
JULY 28, 2024
When hunting for what kinds of posts you should write on LinkedIn, thought leadership content is your best bet. ” Ryan Prior is an excellent example of posting thought leadership content on LinkedIn. LinkedIn agrees : “ LinkedIn isn’t like other social networks.
SocialPilot
APRIL 23, 2025
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.
Sprout Social
AUGUST 25, 2022
Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. The world’s largest professional networking platform is a powerful place for your employer branding strategy and to share thought leadership. How often should you post on Pinterest?
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