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They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.
GenerationZ, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.
Influencermarketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencermarketing, the social media statistics in Australia may convince you of its power in elevating your strategy.
In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.
What happens when you combine the trust-building power of influencermarketing with the performance-driven results of affiliate marketing? You get affiliate influencermarketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencermarketing?
We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as GenZ sauntered into the limelight. We built the culture GenZ now thrives in.” Skinny jeans. The Valencia filter.
Instagram excels in visual content and influencermarketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5
One of the first big Aussie fashion influencers, Antoinette’s timeless approach continues to influence modern Australian style. YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both GenZ and millennial audiences. Brand safety and reputation Check influencer history carefully.
With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencermarketing is taking the lead In 2025, brands are expected to spend more on influencermarketing than on digital ads a big sign of shifting trust and impact.
Remember a few years ago when op-eds used to claim influencermarketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencermarketing is here for the long-haul.
According to Sprout’s Q2 2025 Pulse Survey , GenZ now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Consumers—especially GenZ—aren’t learning about brands through traditional ads or blog posts.
In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a GenZ career advocate, speaker and educator, spotted a gap. Theres a rise in influencermarketing. Thats by design and it works: Niche communities can foster greater user engagement and loyalty. Be adaptable.
Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube user statistics Wondering what YouTubes user base looks like?
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Tap into word-of-mouth marketing by sharing user-generated content. Partner with influencersGenZ is changing how people discover new brands and products.
InfluencerMarketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Lean into your mission.
In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.
GenZ is setting the pace for how social commerce evolves. Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app.
💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencermarketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Conversion is an objective for lead generation.
Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from. While Facebook often dominates the conversation, what works for the average marketer might not work for you. The pattern shifts dramatically for GenZ.
For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. Facebook user base: Facebook boasts 38.3
If you’re here, you already know influencermarketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 But finding the right fit? Not so simple.
Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. If they’re using influencermarketing, how much engagement do those campaigns earn them? These insights allow you to refine your strategy and better target your audience.
Matt Navarra , founder of Geekout , a newsletter and community for social media pros, already correctly predicted Meta’s push towards AI as the platform kicked off the new year with AI character profiles sharing content users can interact with. This consolidation aims to streamline workflows and increase user reliance on native tools.
In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Right behind them is GenZ.
Still, as they shop for other products, they reveal the interests and demographics that may fit the ideal customer profile for a financial advisor lead generation standpoint. It’s the most impactful and exciting thing to happen to a lead generation business since LinkedIn. Given its perceived authenticity (especially by GenZ), U.S.
And this is even more pronounced among younger generations like GenZ (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. With this influx of buyers, AI-driven customer care will play a critical role.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.
Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.
Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. The play: Trust in influencers is holding steady and growing in some pockets. Social users turn to the platforms as a safe space to talk about their health.
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24
Users are getting advice from peers and influencers, some of which are healthcare professionals active on TikTok. More and more, HealthTok users are turning to the app for insight on their health instead of a doctor. Social media is becoming a search engine, especially among younger generations.
Influencermarketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. If you have a limited budget begin seeding for authentic, unpaid mentions.
billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. 48% of GenZ and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Thats because customers find user-generated content 2.4x
According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of GenZ now have Instagram profiles. Instagram popularity in the UK isnt limited to GenZ; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.
As I look at AI and how its influencingmarketing and social media, it hits me just how far weve come. AI in marketing is an exciting but developing area, and people are racing to catch up. Generative AI tools like ChatGPT, Claude, and Gemini consume most of the oxygen in the AI discussion today. But an AI agent?
This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?
Decoding Authenticity by Generations Dr. Mara Singer revealed some new, original research on how emotional needs shift by generation. With her six pillars of authenticityaccuracy, connectedness, originality, legitimacy, expertise, and integrityshe deconstructed the most overused word in marketing.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. For example, 21.7%
The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. A 2024 FIS study found that less than 25% of GenZ and Millennial respondents are learning from their financial institutions.
If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep GenZ customers. Research GenZ Culture. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media.
In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
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