Gen Z Influencer Marketing Video Marketing 
Hubspot Marketing
SEPTEMBER 9, 2024
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Z Content Consumption Habits With its oldest members entering their late 20s, Gen Z (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
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Hubspot Marketing
MARCH 20, 2023
Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet. snackable content for any platform.
Sprout Social
APRIL 22, 2021
TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. 62%–over half–of all U.S.
Hubspot Marketing
JANUARY 31, 2023
Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Compared to other platforms, Instagram still holds influence with those under 35. Instagram is also thriving in the influencer marketing space.
Calvyn Lee Blog
JANUARY 28, 2023
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
Sprout Social
SEPTEMBER 3, 2020
In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Despite popular belief, marketing on Twitch doesn’t have to be a total money-sink.
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