Gen Z Influencer Marketing Whitepaper 
Marketing Insider Group
FEBRUARY 4, 2020
According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Skeptical Gen Z and millennial consumers have lost trust in official messages. Keep writing those blog posts and white papers.
Marketing Insider Group
DECEMBER 14, 2020
If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. Utilizing influencer marketing can be an effective way to amplify the power of this kind of content. You can pull together the content from several blog posts into a single ebook. Source: [link].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
FEBRUARY 25, 2025
B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.
Hootsuite
OCTOBER 18, 2024
If they’re using influencer marketing, how much engagement do those campaigns earn them? 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn.
Girl Power Marketing
FEBRUARY 1, 2023
Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.
Marketing Insider Group
OCTOBER 25, 2021
Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Source: [link].
CXL
MAY 27, 2022
Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos.
Expert insights. Personalized for you.
110 
Let's personalize your content