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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

YouTube metrics to measure success When charting your YouTube content strategy, having the right key performance indicators in place leads to more meaningful analysis, better content and a stronger impact. At Crayola, we always ask: How do we tell if the juice is worth the squeeze?

Gen Z 88
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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Trying to reach Gen Z? The Content Health tool lets you compare influencer marketing key performance indicators (KPIs) , while the Affinity Engine uses machine learning to automatically identify the right creators or influencers for your brand. The best platform and ad format depend on your brand and goals.

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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. They can use tools like HubSpot's Marketing Analytics to track the performance of their campaigns and adjust them as necessary to achieve their goals.

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Generate 500 qualified leads in two months. Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Running an ecommerce campaign?

PR 76
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12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider.

Gen Z 145
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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires.

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How to Fundraise on Social Media: 12 Tips to Increase Donations

Hootsuite

But it could also include other key performance indicators (KPI) like total new donors, repeat donors, or average donation amount. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. Funny, educational short videos are the key to success here.