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Current-day consumers, especially Millennials and GenZ, want to buy from companies that display values and a purpose that resonates with them. They can use tools like HubSpot's Marketing Analytics to track the performance of their campaigns and adjust them as necessary to achieve their goals.
Use social media analytics tools to measure keyperformanceindicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among GenZ users.
Remember, simplicity can often be the key to efficiency. Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. Most campaigns involve all the following pieces: Mission Marketing Goals Target Audience Marketing Strategy Tactics Timeline Metrics Let’s break down each piece, shall we?
For example: If you target GenZ or millennials, meet them where they spend their time. And how you can use them to create an effective small business marketingplan. Local SEO Local SEO should be an important part of your small business marketingplan if you’re operating from a physical commercial space.
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