Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 124

Gen Z Millennials Entertainment Marketing 124

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. That number climbs even higher for Gen Z. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JULY 23, 2024

These pins are separated into folders with titles like “Headspace for Kids” and “Headspace Courses” so they’re easy to find: These Pins are free for anyone to use to manage stress or increase mindfulness, but they also play a bigger role in Headspace’s marketing strategy.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Martech

OCTOBER 1, 2024

The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Shopping by generation. Expensive goods.

Gen Z 115

Gen Z Shoppers Retail Price 115

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 108

Gen Z Millennials User-Generated Marketing 108

SmartBrief - Marketing

SEPTEMBER 18, 2024

SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives.

Gen Z 94

Gen Z Millennials Advertising Advertisers 94

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. Influencer authenticity Authenticity on social media is a hot topic.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.

SEO 112

SEO Gen Z Customer Journey User-Generated 112

Hubspot Marketing

FEBRUARY 3, 2025

Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. Heres what marketers should take from McDonalds unique strategy.

Gen Z 67

Gen Z Fashion Food Marketing 67

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hootsuite

NOVEMBER 28, 2024

Pin down your Pinterest audience As Olivia mentioned, set aside ample time to learn about the general Pinterest audience and the demographic that is most likely to use this channel — before committing time and budget to the platform. Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond.

Gen Z 111

Gen Z Affiliate Marketing Fashion Social Media Marketing 111

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. This is something super underrated that most social media managers don’t think about. Instead, we picked on product managers (again, another easy target).

Gen Z 113

Gen Z Finance Marketing Marketers 113

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Some brands do this quite well, says Emma Sneddon , a freelance social media manager, referencing examples like REFY and Free Soul. People want to see behind-the-scenes.

Gen Z 106

Gen Z User-Generated eCommerce Promotion 106

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 103

Gen Z Retail Food Millennials 103

Martech

SEPTEMBER 24, 2024

With Gainsight data accessible within the Sales Cloud platform, customer success managers will be able to expand cross-sell and upsell opportunities while sales representatives will be able to incorporate customer satisfaction and product usage insights into subsequent sales cycles. Gen Z values innovative marketing.

Gen Z 59

Gen Z eCommerce Customer loyalty Customer Journey 59

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 88

Gen Z Branding Retail Education 88

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Lead generation is also proving to be a hurdle in 2024. 14% of those surveyed report creating content that generates leads as a top social media challenge this year.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Buffer Marketing

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. Having the right processes will help you manage compliance as guidelines shift. But it makes a difference among specific demographics.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). SEO has compounding benefits.

SEO 132

SEO Gen Z Finance Transform 132

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Employee advocacy can also aid in PR crises and issues management.

Gen Z 109

Gen Z PR Thought Leadership Communications 109

Hubspot Marketing

OCTOBER 31, 2022

The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app. But are marketing managers and recruiters watching TikTok videos and accepting them instead of resumes?

Gen Z 111

Gen Z Management Marketing Marketers 111

Set Up

OCTOBER 1, 2024

Although this is indirect tracking, the process of changing the URL leads marketers to track conversions of private shares and determine which campaign or pieces of content generate specific results. Read more: It’s Giving… Marketing to Gen Z

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media?

Management 144

Management Gen Z CRM Shipping 144

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. Are the Gen Z type of first-time tax filers who would likely resort to digital means? trillion in 2024 to $35.86 trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 131

Gen Z Millennials Branding Transform 131

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Optimize for YouTubes audience and nuances YouTube isnt just a video sharing platform, its also a search engine the second most popular for Gen Z, behind only TikTok.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Encourage user-generated content (UGC): More on that shortly. You can only work on so many things, so it’s easy to feel spread thin.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Insane, isn’t it?

Gen Z 103

Gen Z Millennials User-Generated Advertising 103