Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Influencer authenticity Authenticity on social media is a hot topic.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Hootsuite

NOVEMBER 28, 2024

Pin down your Pinterest audience As Olivia mentioned, set aside ample time to learn about the general Pinterest audience and the demographic that is most likely to use this channel — before committing time and budget to the platform. Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 107

Gen Z Millennials User-Generated Marketing 107

Hubspot Marketing

FEBRUARY 3, 2025

Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. Heres what marketers should take from McDonalds unique strategy.

Gen Z 68

Gen Z Fashion Food Marketing 68

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Martech

JANUARY 22, 2025

Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors.

Gen Z 105

Gen Z Retail Food Millennials 105

Hootsuite

FEBRUARY 27, 2025

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. DO: Be crystal-clear.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Lead generation is also proving to be a hurdle in 2024. 14% of those surveyed report creating content that generates leads as a top social media challenge this year.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 87

Gen Z Branding Retail Education 87

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research from Gallup suggests that 70% of employee engagement is determined by the manager. And hey, creating a great place to work has many other benefits.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Buffer Marketing

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. The great content, steered by SEO, means theyre featured in four places right at the top of Google. SEO has compounding benefits.

SEO 133

SEO Gen Z Finance Transform 133

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Buffer Marketing

JANUARY 9, 2025

⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 7 things you should know before running a TikTok ad I know you’re eager to get started right away, but here are a few things you should know (and a few tasks to tick off) before setting up your TikTok ads manager account.

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. It’s time to learn.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media?

Management 144

Management Gen Z CRM Shipping 144

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Buffer Marketing

SEPTEMBER 9, 2024

On my travels, I’ve spied: A dedicated LinkedIn video feed at the bottom of the mobile app (which Austin Nill managed to record below): A ‘Videos for you’ feed right at the top of the app as you open it, which Lindsey Gamble shares below. You’ve come to the right place. I’ll expand on this below. 

Gen Z 121

Gen Z Real Estate Branding SEO 121

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. Social media management: No surprises here, but I’m a huge fan of scheduling social media posts in advance. And then, over time, things will fall into place accordingly.”

Gen Z 114

Gen Z Analytics Fashion Management 114

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 134

Gen Z User-Generated Education Food 134

Sprout Social

DECEMBER 19, 2024

As Nathan Jun Poekert, CMO of General Idea and executive consultant, pointed out in our recent Navigating Social Media Management in an Election Year webinar, Unless you can directly address the source of the problem, it doesnt benefit your brand to put out a statement. The rest of the time, they should focus on what they can control.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Right behind them is Gen Z. social responsibility) User-generated content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. Step 5: Set up lead tracking and automation.

Transform 89

Transform Marketing Marketers Gen Z 89

Hubspot Marketing

JULY 3, 2019

Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. If you or your client has developed a detailed buyer persona already, this would be a great place to include some of this character’s information.

Gen Z 145

Gen Z Promotion Branding Management 145

Buffer Marketing

AUGUST 26, 2024

  Sharing your unique insights, experiences, and expertise can help establish your credibility and attract others in your area (and prospective clients or hiring managers). In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). In: Messy, authentic, candid snaps. Link post ideas 27.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. It is essentially placing the most appropriate ads within the right context. It will overcome Google’s future restriction of keyword targeting: Google plans to remove content identifiers and stop informing advertisers about the type of content their ads could be placed alongside.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell. That’s because 63% of Gen Z use TikTok on a daily basis. fulfillment centers.

eCommerce 118

eCommerce Gen Z User-Generated Retail 118

Hubspot Marketing

MARCH 10, 2025

I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy. Because so many folks are overly reliant on email right now, I believe cold calling will be a primary channel for revenue generation in 2025, Venetz says. Table of Contents What is B2B telemarketing?

Telemarketing 77

Telemarketing Gen Z Whitepaper CRM 77

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work. What about Gen X? The good news? But that isn’t the case.

Gen Z 98

Gen Z Millennials Health User-Generated 98