Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 128

Gen Z Branding Retail Content Placement 128

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. Snapchat – Engaging Gen Z with Ephemeral Content Snapchat is a favorite among Gen Z, with 58.8%

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketers 106

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. This is something super underrated that most social media managers don’t think about. Instead, we picked on product managers (again, another easy target).

Gen Z 113

Gen Z Finance Marketers Marketing 113

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Some brands do this quite well, says Emma Sneddon , a freelance social media manager, referencing examples like REFY and Free Soul. People want to see behind-the-scenes.

Gen Z 106

Gen Z User-Generated eCommerce Promotion 106

Martech

JANUARY 22, 2025

Dig deeper: Amazons new Retail Ad Service brings RMN to the masses “When you’re Unilever and you’re selling products in the heat of the moment, in real-time when somebody is ready to buy, it’s not the right move to put something on Facebook or Snapchat or in a Google search result,” he said. .

Gen Z 105

Gen Z Retail Food Millennials 105

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 87

Gen Z Branding Retail Education 87

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. Online marketplace and sales channel integrator Gainsight will integrate with SAP Order Management Services (SAP OMS) and SAP Commerce Cloud. Gen Z values innovative marketing.

Gen Z 59

Gen Z eCommerce Customer loyalty Customer Journey 59

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. SEO has compounding benefits.

SEO 132

SEO Gen Z Finance Transform 132

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Content has the same need to find product-market fit as products and solutions do.” Lead generation is also proving to be a hurdle in 2024.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. What is influencer marketing?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 139

Gen Z Product Retail Millennials 139

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. It improves staff recruitment , retention , and engagement.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Buffer Marketing

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Instead, bring your audience on a journey with your brand, helping them imagine whats possible with your products. We love to test and learnespecially with video.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. Gen Z makes up 26% of Reddit Users.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Set Up

OCTOBER 1, 2024

Although this is indirect tracking, the process of changing the URL leads marketers to track conversions of private shares and determine which campaign or pieces of content generate specific results. Read more: It’s Giving… Marketing to Gen Z

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media?

Management 144

Management Gen Z CRM Shipping 144

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Nothing is too basic.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. Are the Gen Z type of first-time tax filers who would likely resort to digital means? trillion in 2024 to $35.86 trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 131

Gen Z Millennials Branding Transform 131

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112