SmartBrief - Marketing

SEPTEMBER 18, 2024

SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives.

Gen Z 94

Gen Z Millennials Advertisers Advertising 94

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Some brands do this quite well, says Emma Sneddon , a freelance social media manager, referencing examples like REFY and Free Soul. Dont be afraid to self-promote.

Gen Z 107

Gen Z User-Generated eCommerce Promotion 107

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. Influencer authenticity Authenticity on social media is a hot topic.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 107

Gen Z Millennials User-Generated Marketing 107

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Heres how to increase your YouTube subscribers and promote your YouTube channel. Let Hootsuite make growing your YouTube channel easier.

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.).

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. What is influencer marketing?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. Their role is an undeniably important one.

Gen Z 87

Gen Z Branding Retail Education 87

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. ⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 56 percent of TikTok users in the U.S. To set up TikTok Pixel: 1.

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. After all, they also need to market and promote their services! These services facilitate the movement, storage, and growth of financial assets.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. SEO has compounding benefits.

SEO 133

SEO Gen Z Finance Transform 133

Hubspot Marketing

JANUARY 22, 2025

In fact, email marketing, in general, is. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale. Evaluate and improve.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. What is social media marketing?

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Hubspot Marketing

OCTOBER 31, 2022

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app.

Gen Z 112

Gen Z Management Marketing Marketers 112

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors.

Promotion 133

Promotion Customer loyalty Gen Z Customer Journey 133

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 131

Gen Z Millennials Branding Transform 131

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media?

Management 144

Management Gen Z CRM Shipping 144

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. General Snapchat statistics. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Let’s get started. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. With digital content, you can. What can you do?

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 139

Gen Z Product Retail Millennials 139

Hubspot Marketing

JULY 3, 2019

Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. List a few channels or platforms that you plan to announce the launch on, as well as any promotional content you plan to create.

Gen Z 145

Gen Z Promotion Branding Management 145

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ). Why we care. “If

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Right behind them is Gen Z. social responsibility) User-generated content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. Step 5: Set up lead tracking and automation.

Transform 89

Transform Marketing Marketers Gen Z 89

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. You can’t use Dispo to advertise the same way you promote on other apps. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

AUGUST 15, 2022

This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Hashtag challenges : Create appealing challenges that encourage user-generated content. This option is only available to managed brands that work in collaboration with TikTok sales representatives. Run TikTok ads.

Gen Z 130

Gen Z Affiliate Marketing User-Generated Promotion 130

Buffer Marketing

AUGUST 26, 2024

  Sharing your unique insights, experiences, and expertise can help establish your credibility and attract others in your area (and prospective clients or hiring managers). Tiffany Morris , Owner of Luxe Gather, does a great job of keeping on top of these trending sounds and applying them to Instagram Reels to promote her business.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hubspot Marketing

JUNE 28, 2022

In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services. If you’re a small business with limited time and resources, you may not able to manage an account on every single social platform. They saw it as a non-serious platform meant to entertain Gen-Z.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142