Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Encourage user-generated content (UGC): More on that shortly. online shoppers. Lean into your mission. What does your brand care about?

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand? Check out this example from Nars Cosmetics.

Gen Z 141

Gen Z Product Retail Millennials 141

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 120

Retail eCommerce Gen Z Shoppers 120

SmartBrief - Marketing

MAY 19, 2024

AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. Through analyzing customer purchasing patterns, demographics, and seasonal purchasing trends, businesses can optimize their sales strategies, inventory management, and marketing campaigns.

Retail 132

Retail Gen Z Customer Millennials 132

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. Traditionally, men are considered “power shoppers.”

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. While the conversion to Product Pins prevented Pinterest from needing to manage millions of transactions a year, it was also more beneficial to the brands. If so which one(s)?"

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

JULY 27, 2022

This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. In the era of social commerce, conversational AI is essential for managing thousands of 1:1 conversations across channels at scale. trillion by 2025.

Customer 145

Customer Gen Z Transform Retail 145

Martech

AUGUST 5, 2021

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Coupons, the Gen Z way .

Gen Z 110

Gen Z Transform Price User-Generated 110

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. That’s because 63% of Gen Z use TikTok on a daily basis. But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Manage your brand’s TikTok presence with Hootsuite.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 129

Gen Z User-Generated Shoppers Real Estate 129

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. generate revenue.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hootsuite

APRIL 21, 2022

And even if you manage to catch peoples’ attention as they scroll through your products, it’s hard to turn browsing into purchasing. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases.

Branding 116

Branding Gen Z Retail User-Generated 116

Hootsuite

APRIL 19, 2023

It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. businesses can use Snap as a text-based chat tool as well… and one that will connect you directly to a prime audience of Gen Z shoppers. QQ also features games and blog services.

Gen Z 126

Gen Z Social Media Marketing Place Shoppers 126

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 123

Transform Gen Z Shoppers Retail 123

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Generation Z consists of people who were born from 1995 to 2010.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JUNE 22, 2023

These advanced solutions streamline data management and offer predictive capabilities, propelling marketing efforts to new heights. For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers.

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

Sprout Social

JUNE 22, 2021

With a tool like Sprout Social, marketers can keep their inboxes organized and efficiently manage their Instagram DMs to ensure no message gets left behind. To help home renovators, for example, Ikea partnered with Pinterest to create an interactive quiz that gave shoppers a custom board with product recommendations and inspiration.

Customer 139

Customer Gen Z User-Generated Health 139

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. By showing real examples of customers styling their Calvins, shoppers see other consumers endorsing the brand and showcasing how the products look on actual humans instead of overly styled models.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

AUGUST 2, 2022

In July 2022, YouTube announced a partnership with Shopify that will make it easier for sellers to manage their products and stores. They have even introduced a new area in the Explore tab that will allow social shoppers to more easily find relevant content. The network continues to expand its capabilities in this new arena.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Hootsuite

OCTOBER 27, 2020

However, despite this significant roadbump – and the ongoing uncertainty surrounding its prospects in the United States – TikTok still managed to add more than 80 million new users outside of India between July and September 2020. But this ‘age gap’ is even more apparent when we look at more recent additions to the communications mix.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hootsuite

DECEMBER 8, 2022

According to a 2022 Oracle survey , 84% of Gen Z consumers have purchased products in direct response to social media content. After the campaign ends, review your sales reports to see how often shoppers used the code and what they bought. Source: @thatalliemason. Why should brands do sponsored posts? Free 30-Day Trial.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122

Use Insider

JANUARY 17, 2024

Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. Ecommerce Trading Manager at Clarins Are you ready to leverage the power of omnichannel marketing for your beauty brand? But these don’t build relationships.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Hubspot) Customer Experience Stats The customer experience management market is currently valued at $12.04 of businesses.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

AUGUST 11, 2022

For 55% of Gen Z and 48% of Millenials, viral social media content is more valid than the latest song, movie, or video game. 60% of shoppers refer to friends and family for shopping advice. For example, using HubSpot's social media management software you can track specific keywords. Tactical tip: Leverage influencers.

Branding 141

Branding Gen Z User-Generated Shoppers 141

Neil Patel

JANUARY 18, 2023

Let’s look at the work management company Asana. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute.

SEO 113

SEO Gen Z User-Generated Advertising 113

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. The keys to success in visual search are: Feed management. Image optimization.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

JULY 13, 2023

Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info. With a Facebook lead ad or Instagram lead ad (both built using Meta Business Manager), you can prompt viewers to fill out a contact form… and Facebook will pre-populate that form with users’ information.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Search Engine Land

JUNE 22, 2023

These advanced solutions streamline data management and offer predictive capabilities, propelling marketing efforts to new heights. For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers.

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63