Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. These statistics reflect perceived and actual social channel performance.

Gen Z 69

Gen Z Social Media Marketing Transform Marketers 69

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MAY 14, 2025

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. The report also found that approximately one in five Australians creates social media content to generate income. YouTube: Australias demographics and usage Number of users: 20.80

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 105

Gen Z Millennials User-Generated Marketers 105

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn gender demographics. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics. adults: Ages 18–24: 75%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. What do you want to see?

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. What it takes for brands to “win” in this election season Managing social in a presidential election year can feel uncomfortable and nerve-wracking.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Get scheduling, promotion and marketing tools all in one place for your entire team. Sign up free today.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

OCTOBER 16, 2023

Customize your avatar interaction settings to manage your engagement levels. Social Media Subscription Models This analysis explores the potential impacts of social media subscription plans on user engagement and platform revenue. Experiment with new stickers and features to enhance your posts’ engagement.

Gen Z 124

Gen Z Health User-Generated Entertainment 124

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Source: Statista. Try Hootsuite.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Buffer Marketing

APRIL 29, 2025

To add products manually, use Commerce Manager to upload product photos and information. Here’s a handy video that walks you through how to set up your catalog in Commerce Manager. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

SocialPilot

MAY 8, 2025

of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Location: Knowing where your audience is located will shape your social media strategy. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of Gen Z. For example, 61.6%

Gen Z 71

Gen Z Customer Whitepaper Analytics 71

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Great culture starts at the top.

PR 113

PR Gen Z Thought Leadership Communications 113

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Buffer Marketing

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. You can also connect your social channels to your CRM. Free Demo Lead generation Insurance is generally not an impulse buy.

Social Media Marketing 113

Social Media Marketing Gen Z Education Health 113

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. And one of the most reliable social media apps for doing so is WhatsApp. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Gen Z 70

Gen Z Marketers Marketing Logistics 70

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 144

Management Gen Z CRM Shipping 144

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% Worldwide, 47.3%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86 trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Buffer Marketing

JANUARY 9, 2025

⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 7 things you should know before running a TikTok ad I know you’re eager to get started right away, but here are a few things you should know (and a few tasks to tick off) before setting up your TikTok ads manager account.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94