Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 107

Gen Z Millennials User-Generated Marketing 107

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn gender demographics. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics. adults: Ages 18–24: 75%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 124

Social Media Marketing Gen Z Millennials Influencer Marketing 124

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions.

Gen Z 79

Gen Z Millennials Social Media Marketing User-Generated 79

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. What do you want to see?

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. What it takes for brands to “win” in this election season Managing social in a presidential election year can feel uncomfortable and nerve-wracking.

Social Media Marketing 133

Social Media Marketing Gen Z Health Marketing 133

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Source: Statista. Try Hootsuite.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Great culture starts at the top.

Gen Z 110

Gen Z PR Thought Leadership Communications 110

Buffer Marketing

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86 trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 144

Management Gen Z CRM Shipping 144

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Insane, isn’t it?

Gen Z 103

Gen Z Millennials User-Generated Advertising 103

Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Buffer Marketing

JANUARY 9, 2025

⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 7 things you should know before running a TikTok ad I know you’re eager to get started right away, but here are a few things you should know (and a few tasks to tick off) before setting up your TikTok ads manager account.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Buffer Marketing

SEPTEMBER 9, 2024

On my travels, I’ve spied: A dedicated LinkedIn video feed at the bottom of the mobile app (which Austin Nill managed to record below): A ‘Videos for you’ feed right at the top of the app as you open it, which Lindsey Gamble shares below. I’ll expand on this below. 

Gen Z 123

Gen Z Real Estate Branding SEO 123

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation).

Gen Z 129

Gen Z Customer loyalty User-Generated Communications 129

Hubspot Marketing

JUNE 4, 2024

I asked Rytr to generate a blog idea and outline about marketing to Gen Z. Here's what it generated: Rytr also allowed me to download the outline via a Google Doc file or other file—super convenient! Let's say I want to generate some headline ideas for a blog post about how to market to Gen Z.

Gen Z 122

Gen Z User-Generated Price Copywriting 122

Hubspot Marketing

JUNE 28, 2022

If you’re a small business with limited time and resources, you may not able to manage an account on every single social platform. However, if your audience is Gen-Z , you may choose to focus your efforts on TikTok and grow your audience there. They saw it as a non-serious platform meant to entertain Gen-Z.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

Gen Z 132

Gen Z Analytics Social Media Marketing Law 132

Hootsuite

OCTOBER 20, 2022

Well, Instagram carousel posts (or, as Gen Z calls them, photo dumps ) get three times more engagement than regular posts, you want to make sure yours are flawless. Instagram first introduced the feature in November 2021, causing social media managers everywhere to breathe a collective sigh of relief. Try for free.

Gen Z 123

Gen Z Transform Social Media Marketing Management 123

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. That’s because 63% of Gen Z use TikTok on a daily basis. Boom: conversion rates through the roof!

eCommerce 116

eCommerce Gen Z User-Generated Retail 116

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 117

Gen Z User-Generated Entertainment Millennials 117

Hootsuite

JULY 27, 2022

What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025.

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Customer Gen Z Transform Retail 142