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Developing a successfulplan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets GenZ audiences, Snapchat should definitely be on your radar. 54% of GenZ snappers use the app weekly. Source: Digital 2022.
By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Understanding the basics is critical to the successfulplanning and execution of a mobile marketing campaign.
As the Community Outreach Liaison Assistant for the Fairfax County Office of Emergency Management in Virginia, Morris is especially equipped to provide informed insights as COVID-19 triggers disaster responses. On top of leadership development and successionplanning, he’s passionate about connecting government and communities.
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