Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated 98

User-Generated Gen Z Law Promotion 98

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 132

Gen Z User-Generated Education Food 132

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 128

Gen Z Branding Millennials Transform 128

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

SEPTEMBER 26, 2022

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. Online communities are especially impactful for Gen Z, who value in-the-moment connection. Takeaways for Marketers.

Gen Z 129

Gen Z Customer loyalty User-Generated Communications 129

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hubspot Marketing

JUNE 4, 2024

I tested and reviewed five AI content generators to see how they work and whether they can benefit marketers and creators. Keep reading to learn about my experience and see if any of these generators could be an excellent assistant to your workflow. Then, bring those ideas to the generators below.

Gen Z 116

Gen Z User-Generated Price Copywriting 116

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” million users.

Gen Z 86

Gen Z Millennials User-Generated Advertisers 86

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Lead management & CRM. Build and support integrations in-house.

Management 128

Management Gen Z CRM Shipping 128

Hubspot Marketing

JUNE 28, 2022

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. User Interaction.

Gen Z 139

Gen Z SEO User-Generated Shoppers 139

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. Another platform where users are selling Dispo invites is Buy Me a Coffee.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Generate buzz with your promotion strategy.

Gen Z 141

Gen Z Product Retail Millennials 141

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Martech

AUGUST 5, 2021

I’ve been reading a fascinating discussion on LinkedIn where AJ Sedlak, Director of Marketing Automation at Smartsheet, postulated that while a marketing strategy can generate no revenue without operational support and execution, marketing operations could — in theory — generate revenue even in the absence of strategy. Read more here.

Gen Z 119

Gen Z Transform Price User-Generated 119

Hubspot Marketing

MAY 13, 2020

Encourage user-generated content. User-generated content. User-generated content is usually a part of a crowdsourcing campaign when a company asks users to submit ideas or content they can republish. In fact, it's one of the main ways that Gen Z learns about new products.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketing 144

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Buffer Marketing

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Buffer Marketing

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Hootsuite

MARCH 11, 2020

Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. 303 million monthly active users. 9% of US users visit the site multiple times a day.

Social Media Marketing 144

Social Media Marketing Gen Z User-Generated Education 144

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 124

Gen Z Transform Retail Entertainment 124

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

JANUARY 16, 2023

Social media communities are on the rise: Over the past three months alone, 20% of social media users joined an online community, while 22% actively participated in one. Only 21% of social media users rate products sold in-app as high quality, and just 42% of social media users feel comfortable making purchases on social media platforms.

Social Media Marketing 125

Social Media Marketing Gen Z Millennials Influencer Marketing 125

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z 134

Gen Z Customer eCommerce Retail 134

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 125

Gen Z Affiliate Marketing User-Generated Promotion 125

Hootsuite

JULY 11, 2022

Snapchat has over 306 million daily active users. of internet users ages 16 to 64 call Snapchat their favourite social media app. billion internet users in total—so 1.4% On average, Snapchat users spend 3 hours per month on the platform. Almost 50% of Reddit users also use Snapchat. Source: Digital 2022.

Gen Z 106

Gen Z User-Generated Advertisers Advertising 106

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 3: Automate marketing with a social media management tool. Get creative!

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Buffer Marketing

JANUARY 12, 2023

More AI-generated content – and accompanying tools to track it Based on the current trajectory of interest, this is a more obvious prediction, but one that has to be made nonetheless. We’ve seen it used to manage and write emails, tweets, and, more controversially, to make art.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram is a place where users want to discover and follow brands too.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Gen Z is the up and coming demographic, now looking to make decisions when it comes to which brands they want to buy from.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. User-generated content. Product photos and promotions. No secrets or surprises here.

Gen Z 125

Gen Z User-Generated Real Estate Shoppers 125

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. The realness signals to users that they’re not being sold something they don’t need.

eCommerce 105

eCommerce Gen Z User-Generated Retail 105

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Try using a Facebook or Instagram ad to send users into a private conversation with your business. Automate the easy stuff.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145