Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research.

Gen Z 90

Gen Z Copywriting Real Estate Marketers 90

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research.

Gen Z 67

Gen Z Copywriting Real Estate Marketers 67

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. There are vast implications for how we go to market … 1. Only now matters.

Gen Z 127

Gen Z Transform Marketers Marketing 127

Sprout Social

JUNE 15, 2021

Yet, only 3% of marketers find identifying meaningful data to be a pressing concern. Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). In total, five out of the top eleven answers pertained to data in some form.

Gen Z 132

Gen Z Global Marketing Market Research Communications 132

Buffer Marketing

APRIL 18, 2024

It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online. Digital destruction  Ever since the rise of AI that can generate flawless digital art, there’s a rebellion brewing in the creative community—one that celebrates imperfection and chaos.

Gen Z 126

Gen Z Branding Food Transform 126

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. Interests and Preferences: Hobbies, values, and the type of content they engage with.

PR 76

PR Gen Z User-Generated Analytics 76

Martech

JUNE 14, 2024

Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. By that time, the holiday season was halfway over.

Gen Z 127

Gen Z Marketers Marketing Copywriting 127

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. The data was collected by Dynata, an independent market research company, on behalf of Botify.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research.

Branding 123

Branding Gen Z Affiliate Marketing User-Generated 123

Buffer Marketing

JULY 28, 2024

This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X. For example, research might indicate that Reels perform best on Instagram, but your audience might love Instagram carousels.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. While those are the top five goals shared by marketing leaders, I'd like to highlight an additional five for consideration.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. There are a few different steps to doing this.

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Transform 96

Transform Gen Z PR Market Research 96

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. Word of mouth is incredibly influential.

Promotion 132

Promotion Customer loyalty Gen Z Customer Journey 132

Hubspot Marketing

APRIL 12, 2022

The top strategies media planners and content marketers charged with planning use are conducting market research to understand their target demographic and find the most effective channels to reach them, leveraging media planning templates, and running content audits. Market and Demographic Research.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Bannerflow

FEBRUARY 3, 2023

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Sprout Social

DECEMBER 12, 2022

“Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. “These new platforms are seeing incredible growth numbers. That said, they’re in their infancy.”

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 24, 2024

These shades are more than eyewear; they’re a game-changer for Gen Z. Ray-Ban collaborated with various social media influencers to showcase these sunglasses, reaching a wider audience and connecting with the younger generation. It’s not just about the shades; it’s a whole new vibe in the influencer space.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Pam Didner

OCTOBER 22, 2022

For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. A well-developed persona provides insight and direction for wording, images, content, tone, and design.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Scoop.it!

JUNE 9, 2022

Do some market research. Your tone is one of the most crucial elements of marketing content. For example, if you talk to GenZ and millennials, don’t make your tone too formal and serious. Yes, but a lot of businesses fail to understand their audience fully. So, how will you know your audience?

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Sachs Marketing Group

MARCH 17, 2023

Conduct market research : Use surveys, interviews, and focus groups to gather insights about the target audience’s needs, preferences, and pain points. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively). In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Welcome Software

MAY 3, 2022

While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service. It delves deep into understanding the nuances of your industry landscape, your target market, and your overarching business plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Hubspot Marketing

JUNE 28, 2022

According to our 2022 social media marketing research , small businesses are prioritizing Facebook and YouTube in 2022 (even though they report that Facebook and Instagram generate the highest quality leads). However, if your audience is Gen-Z , you may choose to focus your efforts on TikTok and grow your audience there.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Adobe Experience Cloud Blog

MARCH 9, 2020

Perhaps the values economy, with Gen Z coming into economic maturity , and consumers make more purchasing choices based on the stand a particular company or brand takes on issues such as social justice and humanitarian issues as well as environmental responsibility. What does the experience economy become?

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Build brand loyalty.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Search Engine Land

JANUARY 3, 2023

Because a majority of modern consumers – especially Gen Z – want to know that their purchases align with who they are and that the businesses to which they give their dollars care about the things they care about. Why is stating your mission important?

Gen Z 92

Gen Z Food Health Millennials 92

Marketing Insider Group

DECEMBER 8, 2020

Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Businesses Grow

OCTOBER 7, 2024

Gen Z likes brands that go their own way, and the weirder, the better. A study by the market research company Ipsos found that 65% of Gen Z respondents believe that “being true to yourself” is more important than being popular, compared to 43% of Millennials and 35% of Gen X. The weirder, the better.

Gen Z 109

Gen Z Millennials Branding Advertisers 109

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including their needs, challenges, preferences, and behaviors.

PR 113

PR Customer loyalty User-Generated SEO 113