Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 99

Market Research Gen Z Price B2C 99

Buffer Marketing

APRIL 18, 2024

It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online. Digital destruction  Ever since the rise of AI that can generate flawless digital art, there’s a rebellion brewing in the creative community—one that celebrates imperfection and chaos.

Gen Z 113

Gen Z Branding Transform Food 113

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 233

Millennials Whitepaper Transform Gen Z 233

Bannerflow

FEBRUARY 3, 2023

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29.

Gen Z 133

Gen Z Branding User-Generated Millennials 133

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. There are a few different steps to doing this.

Customer loyalty 77

Customer loyalty Gen Z Customer Key Performance Indicator 77

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. While those are the top five goals shared by marketing leaders, I'd like to highlight an additional five for consideration.

Gen Z 95

Gen Z Millennials Transform User-Generated 95

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Branding 114

Branding Gen Z Affiliate Marketing User-Generated 114

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Build brand loyalty.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. Word of mouth is incredibly influential.

Promotion 122

Promotion Customer loyalty Gen Z Customer Journey 122

Hubspot Marketing

APRIL 12, 2022

The top strategies media planners and content marketers charged with planning use are conducting market research to understand their target demographic and find the most effective channels to reach them, leveraging media planning templates, and running content audits. Market and Demographic Research.

Gen Z 110

Gen Z Market Research Millennials Content Marketing 110

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

Digital Marketing 101

Digital Marketing Marketing Strategy Shoppers User-Generated 101

Scoop.it!

JUNE 9, 2022

Do some market research. Your tone is one of the most crucial elements of marketing content. For example, if you talk to GenZ and millennials, don’t make your tone too formal and serious. Yes, but a lot of businesses fail to understand their audience fully. So, how will you know your audience?

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively).

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Businesses Grow

OCTOBER 7, 2024

Gen Z likes brands that go their own way, and the weirder, the better. A study by the market research company Ipsos found that 65% of Gen Z respondents believe that “being true to yourself” is more important than being popular, compared to 43% of Millennials and 35% of Gen X.

Gen Z 108

Gen Z Millennials Branding Advertising 108

Marketing Insider Group

DECEMBER 8, 2020

Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations.

User-Generated 145

User-Generated CRM Marketing Marketers 145

Search Engine Land

JANUARY 3, 2023

Because a majority of modern consumers – especially Gen Z – want to know that their purchases align with who they are and that the businesses to which they give their dollars care about the things they care about. Why is stating your mission important?

Gen Z 92

Gen Z Food Health Millennials 92

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including their needs, challenges, preferences, and behaviors.

PR 102

PR Customer loyalty User-Generated Marketing 102