Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? What is user-generated content?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Sprout Social

NOVEMBER 12, 2023

Maybe your perfect partnership revolves around the types of feelings your product evokes, shared interests your audiences have or the priorities of your target market. had common market segments they tackled together. For example, Dunkin’ and e.l.f.

Branding 132

Branding Fashion Gen Z Entertainment 132

Martech

NOVEMBER 11, 2024

The problem with generational labels We’re all familiar with the language of generations: Gen Alpha. Millennials. And the often-forgotten Gen X. Familiar” might even be an understatement — references to generations, especially the coveted Gen Z, appear in nearly every marketing article.

Gen Z 127

Gen Z Millennials Marketing Marketers 127