Remove Gen Z Remove Market Segmentation Remove Personalized Marketing
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Website Demographics: How to Analyze Your Audience Data for Smarter Campaigns

Customers.ai

Personalized marketing = happy customers. Maximize Your Marketing Budget With demographic insights, you can allocate your marketing dollars where they matter most. Rather than spreading your budget too thin across a broad audience, focus on the segments that are more likely to convert.

Gen Z 77
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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. The number is even higher among younger consumers.