Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

JULY 29, 2022

Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Nonprofit Trends to Watch in 2022. Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. Influencer marketing channels. So why is it so popular? The reason is simple.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments.

Gen Z 89

Gen Z Millennials Social Media Marketing User-Generated 89

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Visual Search. Contact us !

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content.

Gen Z 108

Gen Z Market Trends Email Marketing Branding 108

Hubspot Marketing

JANUARY 19, 2024

However, if you‘re still on the fence about incorporating influencer marketing into your strategy, here’s a quick breakdown of when to know it's time to give it a shot. When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. TV Ads Are Key for Boomers and Gen X.

Gen Z 111

Gen Z Product Millennials Retail 111

Marketing Insider Group

FEBRUARY 4, 2020

The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. We couldn’t agree more.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Only 42% of generations older than millennials will listen to a podcast of 26 minutes or longer, compared to 60% of Gen Z and 52% of Millennials. ( Edison Research ).

Gen Z 140

Gen Z Advertisers Advertising Millennials 140

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Why Marketing Matters for Nonprofit. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Hubspot Marketing

MAY 8, 2023

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. Keeping up with the latest marketing trends Finally, keeping up with the latest marketing trends can be tedious for marketers.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact. Let the product be weird (on purpose).

Gen Z 49

Gen Z Fashion User-Generated Digital Marketing 49

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content.

Gen Z 129

Gen Z Millennials Retail Price 129

Digital Marketer

MARCH 13, 2023

For example, if you’re targeting Gen Z, you might experiment with video formats on growing social media platforms like TikTok or Instagram Reels to reach that audience. Source: Digital Marketing Institute A great way to do this is by experimenting with new tactics on a small scale to test their effectiveness before growing.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

AUGUST 15, 2022

For starters, our Instagram Marketing Trends Report shows that using the app’s shopping tools and leveraging DMs for customer service are the highest ROI strategies on the platform. But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?

Gen Z 111

Gen Z Millennials Shoppers Retail 111

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Gen Z targeted advertising. Who is Generation Z?

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. The future of social media marketing. billion daily active users as of December 2021.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

JANUARY 27, 2020

While TikTok marketing can be extremely powerful when executed strategically, it may not be the right move for every brand. Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Let us know in the comments.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family. Using social media DMs for customer service is relatively new, but already used by 29% of marketers. Which Marketing Trends Will Grow in 2023? Marketing Workplace Trends.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 83

Transform Marketing Marketers Gen Z 83

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.

Gen Z 52

Gen Z User-Generated Law Transform 52

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”. Source: [link]. Summing Up.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

APRIL 10, 2023

HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Online word-of-mouth marketing is infectious, and brands that acknowledge the power of influencer recommendations have a lot to gain in 2023.

Gen Z 121

Gen Z Health Influencer Marketing Product 121

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Girl Power Marketing

OCTOBER 14, 2021

are over the age of 65, those users are quickly changing the demographics we’ve come to expect from the Gen Z-friendly app. To explore influencer marketing for all ages, reach out and we’d be happy to help. The post Granfluencers: The Latest Digital Marketing Trend appeared first on Girlpower Marketing.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Hubspot Marketing

MAY 15, 2023

Thirdly, finding new or emerging marketing opportunities can also be huge. For example, embracing BeReal, a new social media platform popular among Gen Z, is completely free. Being among the first brands to hop on the trend presents a massive opportunity. Also tied for first is leveraging automation and AI.

Gen Z 112

Gen Z Marketing Marketers Price 112

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Social media offer advanced targeting tools to get your ads in front of your target audience.

Gen Z 129

Gen Z Millennials Marketing Marketers 129