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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact.

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AI continues to aid marketers’ quest for authenticity: Report

Martech

The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing. The key takeaway?

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5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]

Hubspot Marketing

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

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Social Commerce and Accessibility Marketing Trends

Calvyn Lee Blog

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Source: [link].

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience. Visual Search.

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV.