Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Luckily it can be leveraged with short-form video to take advantage of both of the highest ROI trends at the same time! Branded social media DM tactics are growing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 122

Content Marketing Gen Z Health Inbound Marketing 122

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Hubspot Marketing

DECEMBER 26, 2023

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

SocialPilot

JANUARY 15, 2024

Another stat by Wyzowl shows 82% of the digital video marketers generated leads through video content. Post-Pandemic Video Marketing Trends 73. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

MARCH 11, 2019

Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand. Now, let’s talk strategy — there are five steps to ensure your social media marketing plan is sustainable and positively impacts your business. Research your buyer personas and audience.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

JANUARY 15, 2025

The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing. The key takeaway?

Gen Z 115

Gen Z Millennials B2C Marketers 115